![\"Dairy](\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2008\/06\/blizzard3.jpg\")
Here’s a perfect example of how a nonprofit can team up with a popular nationwide chain, and piggyback onto a\u00a0“Week of the Year” to promote a good cause.<\/p>\nHere’s a perfect example of how a nonprofit can team up with a popular nationwide chain, and piggyback onto a\u00a0“Week of the Year” to promote a good cause.<\/p>\n
Dairy Queen is creating the\u00a0Girl Scout Thin Mint Blizzard for the month of July to promote\u00a0Girl Scout Appreciation Week July 7-13.\u00a0<\/p>\n
What a wonderful idea! No more having to wait until March every year to enjoy these luscious cookies. And I’ll take a Girl Scout Thin Mint Blizzard\u00a0any day, compared to the other sickening sweet candy and other\u00a0sugary additions\u00a0that go into\u00a0Blizzards.\u00a0\u00a0\u00a0\u00a0<\/p>\n
By the way, do you have your own day, week or month of the year? You should. Just go to Chase’s Calendar of Events<\/a>\u00a0and submit it for free. April 15 is the deadline for the next printed edition of the popular reference book which many journalists use.\u00a0<\/p>\n As I explained in my\u00a0“Special Report\u00a0#45: How to Generate National Publicity from Your Own Holiday (or Day, Week or Month of the Year),”<\/a>\u00a0you can piggyback onto your own holiday or day, week or month of the year when pitching story ideas to bloggers and journalists.\u00a0For some reason, the media love these tie-ins.<\/p>\n","protected":false},"excerpt":{"rendered":" Here’s a perfect example of how a nonprofit can team up with a popular nationwide chain, and piggyback onto a\u00a0“Week of the Year” to promote a good cause. Dairy Queen is creating the\u00a0Girl Scout Thin Mint Blizzard for the month of July to promote\u00a0Girl Scout Appreciation Week July 7-13.\u00a0 What a wonderful idea! No more\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[629,205,607],"class_list":{"0":"post-1505","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-advertising","8":"tag-pitching","9":"tag-promotions","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1505"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1505\/revisions"}],"predecessor-version":[{"id":41533,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1505\/revisions\/41533"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}