The Publicity Hound’s
\nTips of the Week
\nIssue #695 March 5, 2013
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. “Can I Pick Your Brain?”<\/p>\n
2. Hook Journalists on LinkedIn<\/p>\n
3. How Not to Use Press Releases<\/p>\n
4. Hound Joke of the Week<\/p>\n
This Week in the Hound House: I just discovered tough, durable
\nNitrile gardening gloves. Friends in my garden club say they fit
\nlike a second skin. You can get them for under $10 on Amazon and
\nat nurseries.<\/p>\n
======================================
\n1. “Can I Pick Your Brain?”
\n======================================<\/p>\n
If a journalist asks that question, and you know you can help,
\nlet him pick, pick, pick until he has what he needs and you’ve
\nconvinced him that you’re an expert.<\/p>\n
But what about tire-kickers and cheapskates–people who want
\neverything for free? What if someone connects with you on a site
\nlike Facebook or Twitter and asks, “Can I pick your brain?”<\/p>\n
Laura Roeder, a social media marketing expert, recommends you
\nrespond with this simple phrase:<\/p>\n
“I’m glad to hear you’re interested in getting deeper into this.
\nThe next step is my one-hour consultation. Would you like me to
\ntell you how that works?”<\/p>\n
Don’t you love that response? I do. It puts the ball back in She was one of 60 marketing experts whose very best tips for ==================================== A journalist types a phrase into the Google search engine, Your LinkedIn profile comes up on the first page of the search But she isn’t interested in inviting you to connect with her. She clicks on your company name, hoping to be taken to your But she’s out of luck. You don’t have a Company Page. She clicks You’ve just lost what could be a valuable media contact and, Create a Company Page, fill it with rich multimedia, and know all LinkedIn expert Wayne Breitbarth will show you how to do all I’m recording this one, and if the time doesn’t work for you, Register at https:\/\/publicityhound.com\/shop\/?p=1102<\/span><\/p>\n This is Wayne’s fifth appearance as a Publicity Hound guest ==================================== If you’re looking for big-time publicity, don’t rely on the lowly Those releases have their place. They’re best used on press But don’t use them to catch the attention of a busy reporter or Join Steve Harrison for a free telephone seminar today–Tuesday, You’ll also hear what a “Good Morning America” producer told him Register for the free call at I’m promoting this call as a compensated affiliate, and I might ==================================== Maybe you’ve been looking for love in all the wrong places. A dog <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #695 March 5, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. “Can I Pick Your Brain?” 2. Hook Journalists on LinkedIn 3. How Not to Use Press Releases 4. Hound Joke of the Week This Week in\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[139,48,45,13,5,27,186,187],"class_list":{"0":"post-1489","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-journalists","8":"tag-linkedin","9":"tag-pr","10":"tag-press-releases","11":"tag-publicity-tips","12":"tag-social-media","13":"tag-social-media-marketing","14":"tag-wayne-breitbarth","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1489"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1489\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\ntheir court and gives them a way to exit gracefully. Laura wrote
\nmore about this problem at
\nhttp:\/\/www.copyblogger.com\/get-paid-for-your-time\/<\/a><\/span><\/p>\n
\nincreasing your online influence are listed in this Copyblogger
\npost at http:\/\/www.copyblogger.com\/increase-influence-online\/<\/span>.<\/a><\/span>
\nThe tips are as useful today as they were when first written
\nthree years ago.<\/p>\n
\n2. Hook Journalists on LinkedIn
\n====================================<\/p>\n
\nlooking for sources to interview on your area of expertise.<\/p>\n
\nresults. She clicks on it and likes what she sees when she lands
\non your profile page.<\/p>\n
\nInstead, she wants to keep you on her radar screen because she
\nthinks you might be able to help her months from now.<\/p>\n
\nCompany Page where she can follow your status updates.<\/p>\n
\noff your profile, goes back to the Google search list and chooses
\nsomeone else’s profile on LinkedIn.<\/p>\n
\npotentially, thousands of dollars in free publicity. Don’t let
\nthat happen!<\/p>\n
\nthe ways to encourage journalists, potential clients and others
\nto click on the “Follow” button. LinkedIn even tells you which
\ncontent interests whom, how your data compares against similar
\ncompanies, and how to target your status updates to a very
\nspecific group of business people.<\/p>\n
\nthat, and lots more, on the webinar I’m hosting from 3:30 to 5:30
\nEastern Time on Wednesday, March 13, on “How to Use LinkedIn
\nCompany Pages and Ads to Attract an Audience, Promote Your Heart
\nOut and Help Them Buy.”<\/p>\n
\nI’ll send you the links for the video replay and three valuable
\nbonuses.<\/p>\n
\nexpert because my Hounds keep begging me to bring him back.<\/p>\n
\n3. How Not to Use Press Releases
\n====================================<\/p>\n
\npress release to catch the attention of a reporter or TV
\nproducer.<\/p>\n
\nrelease distribution sites where they can go directly to
\njournalists who cover a certain topic. You can also use them to
\nreach consumers directly with your message.<\/p>\n
\nblogger show is undated with hundreds of other releases. You’re
\nfar better off coming up with a compelling “hook” or angle,
\ncustomizing it for the media outlet and pitching it. You can then
\noffer the press release as back-up material if the journalist is
\ninterested.<\/p>\n
\nMarch 5–at 2 and 7 p.m. Eastern, and listen as she shares tips
\nfrom other journalists and broadcasters on what will convince
\nthem to cover your story.<\/p>\n
\nis the absolute best way to pitch his show–something very few
\npublicity-seekers do but which dramatically increases your
\nchances of getting booked. And Steve will also discuss five
\nproven ways to create a compelling publicity “hook” or angle.<\/p>\n
\nhttps:\/\/m164.infusionsoft.com\/go\/QL20PubCall\/A10011\/<\/a><\/span><\/p>\n
\nearn a commission if you buy something from Steve’s company down
\nthe road.<\/p>\n
\n4. Hound Joke of the Week
\n====================================<\/p>\n
\nwill treat you better than anyone you’ll meet at happy hour.
\nTrust me. I’ve been to happy hour.<\/p>\n