Taking a survey, then writing about the results, is a fabulous way to generate publicity and attention for your product, service, cause or issue.<\/p>\n
Publicist Judy Kalvin, a former member of The Publicity Hound Mentor Program,<\/a> wrote the release below for her client, Dragon Rouge, a brand design firm, after it surveyed\u00a0 consumers in the U.S. and Europe about whether they prefer water, spirits and beer in aluminum, glass or plastic containers.<\/p>\n Graphs showing survey results accompanied the release. You’ll learn more about how to use photos and graphics in Module 9.<\/p>\n Judy paid $200 to PRWeb distribute the release. It was accessed more than 97,000 times. It appeared in Beverage Business Digest, Shelf Impact, Packaging World and other trade publications. Notice the background and methodology at the end of the release.<\/p>\n Here’s the release:<\/p>\n \nFor Immediate Release<\/p>\n Contact: Judy Kalvin Dragon Rouge Fields First Beverage Package Survey<\/strong><\/p>\n U.S. and European Consumers Polled on Preference for Aluminum, Glass or Plastic for Water, Spirits and Beer<\/p>\n New York, NY \u2013 July 12, 2006 \u2013 Results from Dragon Rouge\u2019s Beverage Package Survey revealed that consumers in both the U.S. and Europe prefer glass bottles for spirits and beer, plastic bottles for (still) water, and are evenly divided between aluminum cans, plastic bottles and glass bottles for soda.<\/p>\n Here are the highlights from the survey. In the U.S:<\/p>\n \u2022 98% prefer glass for liquor<\/p>\n \u2022 96% prefer glass for beer<\/p>\n \u2022 89% prefer plastic for water<\/p>\n \u2022 42% prefer plastic for soda, 36% prefer aluminum and 22% prefer glass<\/p>\n While 46% of respondents said they have consumed beer in a plastic bottle (mostly at sporting events), 86% said that consuming it in plastic is less desirable than glass. Of these respondents, a full 40% believe that beer tastes better in glass bottles, while 37% perceive that it isn\u2019t as cold.<\/p>\n Of those who said that plastic was better (10%), the main reasons cited were its shatterproof and lightweight qualities.<\/p>\n According to Jonathan Asher, President, Dragon Rouge, USA, \u201cDespite attempts to market spirits and beer in plastic bottles, it is yet to catch on. Even with advantages of being shatterproof and lightweight, plastic cannot overcome negative perceptions of taste and not staying cold.\u201d In Europe, recycling concerns were also cited.<\/p>\n There was little difference noted by age or sex and the results were largely consistent between Americans and Europeans with few exceptions. Soda is consumed in plastic bottles more in the U.S., and glass more in Europe, while about equally in aluminum. And, while they are not keen to consume beer in plastic bottles in either locale, nearly half of the U.S. respondents have done so, while only about one in ten Europeans have.<\/p>\n Background and Methodology of the Survey<\/p>\n Dragon Rouge, the world\u2019s leading independent global brand design firm, surveyed 100 consumers in the U.S. and Europe. The survey was conducted electronically during the month of May 2006.<\/p>\n Graphs for the U.S., Europe, and overall are attached. A full survey report is available from Dragon Rouge at email.<\/a><\/p>\n ###\u00a0\u00a0<\/p>\n \nDragon Rouge, LLC, is a privately owned brand design firm with offices in New York, Paris, London, Warsaw and Hamburg.<\/p>\n “Special Report #19: How to Use Polls and Surveys That Brand You as an Expert”<\/a> shows you how to tie new products and services to your poll or survey, how to use a survey to draw traffic to your website, other uses for surveys besides publicity, when to take a survey that ties into a holiday, and where to find hot topics for surveys.<\/p>\n If you’re rolling out a new product, offer to do a free demonstration either in your store, or create a video and upload it to YouTube. Use it at your website.\u00a0<\/p>\n Next:<\/strong> Highlight the local angle to a national story.<\/p>\n","protected":false},"excerpt":{"rendered":" Press Release Tip 26 Take a survey Taking a survey, then writing about the results, is a fabulous way to generate publicity and attention for your product, service, cause or issue. Publicist Judy Kalvin, a former member of The Publicity Hound Mentor Program, wrote the release below for her client, Dragon Rouge, a brand design\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":581,"footnotes":""},"categories":[581],"tags":[],"class_list":{"0":"post-148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-89-press-release-tips","7":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=148"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/148\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nKalvin Public Relations
\nTel: 914.693.0123
\nEmail <\/a><\/p>\nOpportunity #26 to write a press release: Free demonstration<\/h3>\n