The Publicity Hound’s
\nTips of the Week
\nIssue #694 Feb. 26, 2013
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Pinterest for Boring Industries<\/p>\n
2. Your LinkedIn Company Page<\/p>\n
3. 22 Income Streams for Authors<\/p>\n
4. Hound Video of the Week<\/p>\n
This Week in the Hound House: I’m hooked on Greek yogurt. Have
\nthe Greeks been eating this for centuries and keeping it a
\nsecret?<\/p>\n
======================================
\n1. Pinterest for Boring Industries
\n======================================<\/p>\n
When I spoke about Pinterest last week to FOCUS, a women’s
\nbusiness group in Wisconsin, I explained how to choose topics for
\ncolorful, gripping or humorous boards to pull traffic to their
\nwebsites.<\/p>\n
Pinterest, I explained, is all about the dream. It’s the dream of
\nlooking thinner and being prettier, the dream of living in a
\npalatial house, the dream of hosting a dinner party in your
\npagoda-style three-season room in your backyard, complete with an
\narmy of cooks and servants.<\/p>\n
“But what if I work at a bank?” someone asked.<\/p>\n
OK, then, how about a board of whimsical origami birds and
\nanimals, made from dollar bills? People actually dream of being
\nable to make those birds by folding the crisp bills in their
\npockets.<\/p>\n
Or a board of colorful piggy banks? Savers are always dreaming of
\ncracking them open some day and carting their treasure to the
\nbank, or spending it on something they’ve seen on Pinterest.<\/p>\n
If you’re curious about what other companies in your not-very-
\nvisual industry are pinning, do a Google search for “best
\nmanufacturers on Pinterest” or “top health care Pinterest
\nboards.” Within seconds, you’ll find boards that will spark
\nideas. Don’t forget to like, comment on and repin interesting
\nimages you find on those boards.<\/p>\n
====================================
\n2. Your LinkedIn Company Page
\n====================================<\/p>\n
You hear it all the time: “Don’t promote on social media!”<\/p>\n
That’s not what LinkedIn says. Its Company Pages are the PERFECT
\nplace to promote like crazy and share news big and small, as well
\nas publicity you’ve received.<\/p>\n
To make it easy for you to promote, LinkedIn even has special
\ntabs reserved for your products and services, including photos,
\nvideos, detailed descriptions and those all-important links to
\nyour website!<\/p>\n
One of the big advantages of Company Pages is that anyone,
\nregardless of whether they’re connected to you, can subscribe to
\nyour company’s status updates. That includes journalists,
\nbloggers, potential clients, book editors and publishers, meeting
\nplanners and anyone else who is in a perfect position to do
\nbusiness with you.<\/p>\n
But if you don’t know all the opportunities for attracting
\nfollowers, and keeping them engaged and wanting more, you’re
\nleaving money on the table.<\/p>\n
LinkedIn expert Wayne Breitbarth, who has presented four webinars I asked Wayne to include a segment on how to buy LinkedIn ads Register right now<\/a> for this two-hour session that comes with a ==================================== Authors, if your book is your main revenue source, no wonder Many authors become so frustrated with the sluggish process of What a mistake! A book is a calling card–an opportunity for There are almost two dozen more spin-off opportunities from your Claim your seat for this call, which is absolutely free.<\/a><\/p>\n It’s the second preview teleseminar for Steve’s upcoming Quantum ==================================== Keep your eyes on this dog’s face as his owner strums the guitar. <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #694 Feb. 26, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Pinterest for Boring Industries 2. Your LinkedIn Company Page 3. 22 Income Streams for Authors 4. Hound Video of the Week This Week in the Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[48,111,27,187],"class_list":{"0":"post-1477","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-linkedin","8":"tag-pinterest","9":"tag-social-media","10":"tag-wayne-breitbarth","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1477"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1477\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nfor The Publicity Hound, all to raving audiences, will be back
\nagain on Wednesday, March 13, for another power-packed
\ndemonstration. This time, it’s on “How to Use LinkedIn Company<\/a>
\n Pages and Ads to Attract an Audience, Promote Your Heart Out and<\/a>
\n Help Them Buy.”<\/a><\/p>\n
\nbecause, if done correctly, you can target your message with
\namazing accuracy. If done incorrectly, you can lose your shirt.<\/p>\n
\n package of bonuses.
\n<\/span><\/p>\n
\n3. 22 Income Streams for Authors
\n====================================<\/p>\n
\nyou’re eating beans and rice.<\/p>\n
\nselling books that, within a year of publishing their first one,
\nthey abandon the marketing and publicity and direct all their
\nefforts toward writing the second one.<\/p>\n
\npublicity so people can learn about you and all the other
\nproducts and services you offer.<\/p>\n
\nbook, and Steve Harrison will explain them all during a
\nteleseminar this Thursday, Feb. 28, at 2 or 7 p.m. Eastern.
\nYou’ll also learn three ways to turn what you write into strong
\npassive revenue month after month, and one simple idea which
\nproduced over $1 million for one author very quickly.<\/p>\n
\nLeap Publicity & Marketing Program. I’m a compensated affiliate.<\/p>\n
\n4. Hound Video of the Week
\n====================================<\/p>\n
\nHysterical. Thanks to Publicity Hound Sheila Callaham of Chapel
\nHill, NC, the mom of four dogs, including three rescues.<\/p>\n