Your ezine might be packed with free\u00a0content\u00a0and do\u00a0excellent job promoting your expertise.<\/p>\n
But it’s\u00a0worthless if it\u00a0ends up in the recipient’s spam folder, or in one of several other spam traps\u00a0that have been set by Internet service providers.<\/p>\n
That’s why it’s worth the extra time to\u00a0run your ezine or important email you’re sending, like pitches to bloggers and journalists, through a spam-checker. Ditto for emailed press releases. Just one little innocent-looking word or phrase can send your email into\u00a0a big black hole.<\/p>\n
Here are four spam checkers:<\/p>\n
EzineCheck<\/a>\u00a0is very easy to use but flags fewer words than some others.<\/p>\n SpamCheck<\/a>\u00a0will give you a report within seconds, but make sure you follow the directions exactly.<\/p>\n Lyris’ content checker<\/a>\u00a0gives you your score within seconds, and then emails you a list of offending words that need to be removed from the newsletter.\u00a0This is the service I use, and I wish they were a little more specific when flagging words and phrases.\u00a0Sometimes it isn’t\u00a0apparent what they’re objecting to.\u00a0\u00a0\u00a0\u00a0<\/p>\n Kick-start Cart,<\/a> the shopping cart I use, has a built-in spam checker but it doesn’t seem to be as strict as some of the others.\u00a0 (If you’re in the\u00a0market for a shopping cart, check out the free ebook Internet Cash Machines: How to Pick a Shopping Cart System That Makes You Money<\/a>.)<\/p>\n During the teleseminar I conducted a few years ago on “How to Turn Your Ezine into a Cash Machine,”<\/a>\u00a0I mentioned that run my ezine through two spam checkers:\u00a0the one from Lyris and the one from Kick-start Cart, just to play it safe.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Your ezine might be packed with free\u00a0content\u00a0and do\u00a0excellent job promoting your expertise. But it’s\u00a0worthless if it\u00a0ends up in the recipient’s spam folder, or in one of several other spam traps\u00a0that have been set by Internet service providers. That’s why it’s worth the extra time to\u00a0run your ezine or important email you’re sending, like pitches to\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":603,"footnotes":""},"categories":[603],"tags":[465,205,604],"class_list":{"0":"post-1470","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-free-pr-tools","8":"tag-pitching","9":"tag-writing-articles","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1470"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1470\/revisions"}],"predecessor-version":[{"id":41545,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1470\/revisions\/41545"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}