Mary Ammons of Nashville, Tennessee writes:<\/p>\n
![\"Fiscal](\"http:\/\/images.barnesandnoble.com\/images\/21170000\/21177109.JPG\")
“We had a successful launch of a book on physical and financial fitness (authored by: celebrity Jack LaLanne and financial advisor Matthew J. Rettick) in New York and have had a great run with television on shows like the Today Show, Fox Business, etc.<\/p>\n
“But we\u2019re having trouble garnering more exposure for Matt.\u00a0 He\u2019s almost become Jack\u2019s shadow or ‘the other author.’<\/p>\n
“I’m also having trouble promoting the two topics (finance and health) with the print media.\u00a0 Even journalists understand that you have to have both physical and financial fitness to enjoy a great retirement, which is the full topic.\u00a0 But they don’t know where to quite fit it in to their beats, or they’ve covered it recently.<\/p>\n
“I\u2019ve pushed the fact that this is a unique book because it’s basically Planning for Retirement 101.\u00a0 I\u2019ve also had what feels like a million ideas shot down.<\/p>\n
“The book is titled Fiscal Fitness: 8 Steps to Wealth and Health from America\u2019s Leaders of Fitness and Finance.<\/a>\u00a0 We’re on the third printing and need to keep generating press, but, again, I\u2019m having trouble pitching to the print media.\u00a0 Help!”<\/p>\n","protected":false},"excerpt":{"rendered":" Mary Ammons of Nashville, Tennessee writes: “We had a successful launch of a book on physical and financial fitness (authored by: celebrity Jack LaLanne and financial advisor Matthew J. Rettick) in New York and have had a great run with television on shows like the Today Show, Fox Business, etc. “But we\u2019re having trouble garnering\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[608,43,34],"class_list":{"0":"post-1465","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-authors-publishers","8":"tag-book-marketing","9":"tag-help-this-hound","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1465"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1465\/revisions"}],"predecessor-version":[{"id":41549,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1465\/revisions\/41549"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}