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When National Public Radio<\/a>\u00a0interviews an author, it’s almost a ticket to the top of the Amazon.com<\/a>\u00a0lists.<\/p>\n But the way book publicist Yen Cheong calculates\u00a0it,<\/a>\u00a0the chances of an author landing an interview on National Public Radio is 15 times harder than getting into Harvard.<\/p>\n Cheong, the assistant director of publicity for Viking and Penguin Books in New York City,\u00a0thought it would be fun and informative for book publicists to keep track of how many books are actually covered on NPR each week. So she started a\u00a0contest<\/a> for book publicists, designed to help them get more of their author clients on the air.<\/p>\n Every week I\u2019ll be tallying what books have been covered on the national NPR shows (since all good book publicists know that a national NPR interview is almost the Holy Grail of radio publicity). On Thursday afternoons I\u2019ll post a roundup of the national NPR book stories of the week.\u00a0 The first person to send me the imprints (not publishing houses but imprints<\/span>, where applicable) of all the books mentioned (maybe a dozen or so) will win the NPR Books Grid.<\/p>\n The grid is an Excel spreadsheet that lists\u00a0the titles, authors, subjects, shows, interviewers and post-interview Amazon rankings of all the book stories for that week.<\/p>\n Check the NPR Books Watch Contest<\/a> page on the upper right-hand corner of her\u00a0blog for details and to see\u00a0exactly what the book grid includes.\u00a0\u00a0<\/p>\n All Things Considered,<\/a> \u00a0Fresh Air<\/a>\u00a0and Morning Edition<\/a>\u00a0are among the best NPR shows for authors. But book publicist Lissa Warren, who was my guest during a teleseminar on How to Get Booked on National Public Radio<\/a>,\u00a0says publicists and authors shouldn’t just\u00a0shoot\u00a0for interviews on big shows like those. \u00a0Dozens of smaller\u00a0shows on niche topics also welcome authors, and competition for coveted interviews isn’t as stiff.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" When National Public Radio\u00a0interviews an author, it’s almost a ticket to the top of the Amazon.com\u00a0lists. But the way book publicist Yen Cheong calculates\u00a0it,\u00a0the chances of an author landing an interview on National Public Radio is 15 times harder than getting into Harvard. Cheong, the assistant director of publicity for Viking and Penguin Books in\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":609,"footnotes":""},"categories":[609],"tags":[608,43,29,610],"class_list":{"0":"post-1463","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tv-radio","7":"tag-authors-publishers","8":"tag-book-marketing","9":"tag-media-relations","10":"tag-publicist","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1463"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1463\/revisions"}],"predecessor-version":[{"id":41551,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1463\/revisions\/41551"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}