The Publicity Hound’s
\nTips of the Week
\nIssue #461 July 28, 2009<\/p>\n
Publisher: Joan Stewart<\/p>\n
================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===============================
\nIn This Issue
\n===============================<\/p>\n
1. It’s All About Relationships<\/p>\n
2. Social Bookmarking How-to<\/p>\n
3. TV Interviews from Hell<\/p>\n
4. Growing Hunger for Food News<\/p>\n
5. Promoting a Website for Black Doctors<\/p>\n
6. Have You Signed Up for My Newsletter?<\/p>\n
7. Hound Joke of the Week<\/p>\n
8. And at My Blog…<\/p>\n
=====================================
\n1. It’s All About Relationships
\n=====================================<\/p>\n
When Publicity Hound Gail Sideman met freelancer Alyson McNutt
\nEnglish at a writers’ conference more than a year ago, she
\npitched a story about her client, a Wisconsin jeweler who makes
\ndiamond encrusted jewelry and other blingy rings, necklaces and
\nbaubles for professional athletes.<\/p>\n
Soon after the interview, Alyson wrote the story for ESPN the
\nMagazine. But with the economy headed south, Gail said, “I
\nfigured it was a dead story. The last thing people want to read
\nabout is athletes buying expensive jewelry.”<\/p>\n
Gail kept the relationship with Alyson alive. They followed each
\nother on Twitter, connected on LinkedIn, and stayed in even
\ncloser contact on Facebook.<\/p>\n
Then it happened.<\/p>\n
A few weeks ago, Gail learned that her client, jeweler Harry Read it, and check out the great quotes.<\/p>\n The story caught the attention of Charlie Villanueva, who plays “Charlie’s active on Facebook and Twitter and asked on those Traditional and social media publicity, she says, can work hand “A traditional pitch to a freelance reporter who writes for a While face-to-face communication with journalists isn’t always As you know if you’ve been reading this newsletter, ===================================== I know what you’re thinking. One more social media task to worry That’s right. It’s called social bookmarking, and it can increase Unlike your blog, or Facebook pages, you don’t have to create Here’s the best part. Once you get the hang of social The results of my Customer Profile Survey show many of you want My guest is Colin Martin, a social media expert and avid About a week before the call, everyone who registers will receive ===================================== Don’t feel bad if you make mistakes when you appear as a guest on Being boring, overtly promoting your book, talking too much, and Watch both videos, which I’ve posted at my blog, and then comment I can’t wait to see your comments.<\/p>\n ===================================== You can say what you want about the bad economy. Foodies haven’t I know. I’m a foodie from way back. And I’m still devouring the If you’re trying to pitch a food or beverage story idea, tying it But what if the newspaper you want to get into has laid off the Bulldog Reporter’s PR University will host an audio conference at Learn how to tap into a growing hunger for food and beverage ======================================== This week, six Publicity Hounds have ideas on how Cynthia Barnes From Sonia Singh:<\/p>\n “Get involved with your local Black Chamber of Commerce.”<\/p>\n From Jen Fitzgerald:<\/p>\n “Create a competition nominating your favourite African-American From Jeff Rutherford:<\/p>\n “I would be willing to bet that there are online listservs or The Publicity Hound says:<\/p>\n Read all the responses to this week’s Help This Hound question.<\/a><\/p>\n ========================================= Help This Hound takes a vacation this week, a great opportunity I’m changing email marketing companies and don’t want to lose ================================ You’ll love this “Bailey Plays Dead” clip from a segment of David ================================= Which of these author TV-interviews-from-hell is the worst?<\/a><\/p>\n Meeting a journalist? 9 magic phrases the media love<\/a><\/p>\n Blog content in short supply? 9 ideas for bloggers<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #461 July 28, 2009 Publisher: Joan Stewart ================================ “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. It’s All About Relationships 2. Social Bookmarking How-to 3. TV Interviews from Hell 4. Growing Hunger for Food News 5. Promoting a Website for Black Doctors\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,4,36],"class_list":{"0":"post-145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-media-interviews","9":"tag-pitching-the-media","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=145"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/145\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nGlinberg, is shown in a huge photo on Page 2 of the July 27 issue
\nof the ESPN magazine, holding up a fistful of flashy necklaces
\nand diamond-studded brooches. It accompanies a feature titled “6<\/a>
\n Things About Dealing Athlete Ice.”<\/a><\/p>\n
\nfor the Detroit Pistons and is one of Harry’s clients.<\/p>\n
\nsites how his jeweler got into ESPN’s magazine,” said Gail, a
\nsports publicist.<\/p>\n
\nin hand.<\/p>\n
\nmagazine turned into publicity on the social media sites. As a
\npublicist, that’s what I’m aiming for.”<\/p>\n
\npossible, Gail says it can cement the relationship. Alyson has
\nsince invited Gail to join her Fantasy Football League.<\/p>\n
\nrelationships with freelancers can prove incredibly lucrative. A
\nfreelancer who writes for several publications might come back to
\nyou again and again.<\/p>\n
\n2. Social Bookmarking How-to
\n=====================================<\/p>\n
\nabout.<\/p>\n
\nthe power of everything you do in social media.<\/p>\n
\nmassive amounts of content. Instead, you simply need to find it
\nelsewhere online, and then bookmark it for others to enjoy. And,
\nyes, you can also bookmark your own content, with care.<\/p>\n
\nbookmarking, you can turn over much of this to an assistant who
\ncan do most of the nitty-gritty work for you.<\/p>\n
\nmore how-to information on this topic. So I’m hosting a
\nteleseminar on “How to do Social Bookmarking to Promote Your
\nExpertise, Attract Followers & Pull Massive Amounts of Traffic”
\nat 8 p.m. Eastern on Thursday, Aug. 13. If the time is
\ninconvenient, sign up anyway and receive the MP3 download.<\/p>\n
\nbookmarker who will share his best tips on how to use bookmarking
\nto build valuable relationships online.<\/p>\n
\na link to four videos Colin is creating. They show in step-by-
\nstep detail how to create your accounts at these sites, how to
\nbookmark content, how to make friends and join groups, and
\neveryday uses and results of this powerful marking tool.<\/p>\n
\n3. TV Interviews from Hell
\n=====================================<\/p>\n
\nTV news or talk shows. It’s part of the learning curve.<\/p>\n
\nfailing to deliver pithy sound bites pale in comparison to the
\nmistakes two authors have made on shows where they appeared.<\/p>\n
\non which of the two you think is the worst. Promise me you’ll
\nwatch both of them to the bitter end.<\/p>\n
\n4. Growing Hunger for Food News
\n=====================================<\/p>\n
\ncut back on their intake of food and beverage news.<\/p>\n
\nFood Network, new recipes I find in magazines, and food feature
\nstories in local and national newspapers.<\/p>\n
\nto the economy, or an emerging trend, or a celebrity, can be the
\nbest way to grab a journalist’s attention.<\/p>\n
\nfood editor? With so many journalists losing their jobs these
\ndays, a good story idea just isn’t enough. You need to know how
\nto contact them and keep them on your radar screen.<\/p>\n
\n1 p.m. Eastern Time on Thursday, July 30, on “Maximizing Food and
\nBeverage Media Coverage in the New Economy: Epicurean Journalists
\nField Live Pitches, Reveal Best PR Practices and Top Food Media
\nTrends.”<\/p>\n
\nnews–and get your culinary offering on the menu at top
\nmedia today. Panelists include Hugh Garvey of Bon Appetit, Regina
\nRagone of Family Circle, Megan Steintrager of Epicurious.com and
\nNancy Hopkins of Better Homes & Gardens will explain how.<\/p>\n
\n5. Promoting a Website for Black Doctors
\n========================================<\/p>\n
\nof Fort Wayne, Ind., can market her website,
\nBlackHealthCareProviders.org\u00a0 It’s a nationwide free
\nreferral service that helps consumers find African-American
\nhealth care providers in their own neighborhoods.<\/p>\n
\ndoctor. Also, there could be an African-American doctors’
\nassociation you could target.<\/p>\n
\nLinkedIn groups for African-American doctors and medical
\nprofessionals to network. Start making personal, one-on-one
\nconnections with five to 10 African-American doctors. Once you’ve
\nbuilt a rapport, explained your site, and ask them to alert their
\ncolleagues.”<\/p>\n
\n6. Have You Signed Up for My Newsletter?
\n=========================================<\/p>\n
\nfor me to remind you to be sure to sign up for the new version of
\nthis newsletter, or risk being dropped.<\/p>\n
\nyou.<\/p>\n
\n7. Hound Video of the Week
\n================================<\/p>\n
\nLetterman’s stupid pet tricks.<\/p>\n
\n8. And at My Blog…
\n=================================<\/p>\n