{"id":1426,"date":"2008-04-27T13:31:26","date_gmt":"2008-04-27T13:31:26","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/which-is-more-powerful-online-or-offline-publicity\/"},"modified":"2025-06-08T14:24:59","modified_gmt":"2025-06-08T14:24:59","slug":"which-is-more-powerful-online-or-offline-publicity","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/which-is-more-powerful-online-or-offline-publicity\/","title":{"rendered":"Which is more powerful: Online or offline publicity?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" vspace=\"4\" align=\"left\" width=\"130\" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2008\/04\/squidoo-logo.png\" hspace=\"7\" alt=\"Publicity via Squidoo\" height=\"137\" \/>Which would you rather have? A guest appearance on &#8220;Oprah&#8221;? Or a post about your expertise, product or service written by the most influential blogger in your industry?<\/p>\n<p>Take your pick again: A story in the New York Times? Or an influential blogger writing about you with 100\u00a0other bloggers linking to that blog post?<\/p>\n<p>Depending on what you&#8217;re promoting, it&#8217;s difficult to choose. But I&#8217;ve raised the question on my Squidoo lens, and I&#8217;m hoping Publicity Hounds will take a minute to respond. \u00a0\u00a0\u00a0<\/p>\n<p>Here&#8217;s the question:<\/p>\n<blockquote><p>If you had to devote time and money to either online publicity or offline publicity, which would you choose? And why?<\/p><\/blockquote>\n<p>Responding, by the way, gives you a chance to discuss your own best publicity hit and what it&#8217;s done for you.\u00a0You can\u00a0refer to your book, product, service or your\u00a0expertise&#8212;more publicity for you.<\/p>\n<p>Tell other Publicity Hounds\u00a0what you think, and line up side-by-side with others who might disagree with you. Visit my &#8220;How to Get Publicity&#8221;\u00a0lens and weigh in.<\/p>\n<p>This feature is\u00a0called the &#8220;Duel,&#8221; one of several ways you can present information at your Squidoo lens.\u00a0It&#8217;s great for discussing controversial topics, building community\u00a0and encouraging visitors.\u00a0\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which would you rather have? A guest appearance on &#8220;Oprah&#8221;? Or a post about your expertise, product or service written by the most influential blogger in your industry? Take your pick again: A story in the New York Times? Or an influential blogger writing about you with 100\u00a0other bloggers linking to that blog post? Depending\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/which-is-more-powerful-online-or-offline-publicity\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":14,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[427,637],"class_list":{"0":"post-1426","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-marketing","8":"tag-social-media-productivity","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1426"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1426\/revisions"}],"predecessor-version":[{"id":41570,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1426\/revisions\/41570"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}