{"id":14243,"date":"2009-12-09T11:02:43","date_gmt":"2009-12-09T11:02:43","guid":{"rendered":"http:\/\/www.mysocialmediasolution.com\/tis-the-season-for-social-media\/"},"modified":"2025-06-05T13:51:11","modified_gmt":"2025-06-05T13:51:11","slug":"tis-the-season-for-social-media","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/facebook\/tis-the-season-for-social-media\/","title":{"rendered":"&#8216;Tis the Season for Social Media"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-290\" style=\"float: left;margin-left: 10px;margin-right: 10px\" title=\"giftwhiteboxredbow1\" alt=\"giftwhiteboxredbow1\" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2009\/12\/giftwhiteboxredbow1.jpg\" width=\"230\" height=\"191\" \/>By Jeanne Hurlbert<br class=\"spacer_\" \/><br \/> New survey results from ComScore tell a dramatic story about the influence social media is wielding this holiday shopping season&#8211;and it&#8217;s a story to which smart retailers are paying attention.<\/p>\n<p>The survey results estimate that social media has influenced fully 28% of holiday shoppers this year&#8211;that&#8217;s more than 1 in 4.\u00a0 Product reviews from other consumers apparently held the most sway.<\/p>\n<p>The full import of this can be seen in a statement made by ComScore&#8217;s chair:\u00a0 &#8220;We are getting our first real glimpse at the impact social media will play on commerce as we enter the next decade.&#8221;<\/p>\n<p>J.C. Penney Co. and Eastman Kodak Co. are among the retailers using Facebook to tap into the increased level of &#8220;social shopping.&#8221;\u00a0 J.C. Penney&#8217;s Facebook fan page boasts more than 600,000 fans; their Twitter followers number a more modest 3,200.\u00a0 Kodak has only47,000 Facebook fans but more than 13,000 Twitter followers.<\/p>\n<p>Kodak offers a Facebook app that lets users share pictures and create albums; Penney&#8217;s fan page encourages users to share recommendations and gift-buying stories.<\/p>\n<p>Facebook and Nielsen have teamed to help companies measure the ROI of these sorts of campaigns, in a new program called Brand Lift.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jeanne Hurlbert New survey results from ComScore tell a dramatic story about the influence social media is wielding this holiday shopping season&#8211;and it&#8217;s a story to which smart retailers are paying attention. The survey results estimate that social media has influenced fully 28% of holiday shoppers this year&#8211;that&#8217;s more than 1 in 4.\u00a0 Product\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/facebook\/tis-the-season-for-social-media\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":643,"footnotes":""},"categories":[643],"tags":[623,622,494,476],"class_list":{"0":"post-14243","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-facebook","7":"tag-brick-mortar","8":"tag-building-traffic","9":"tag-ecommerce","10":"tag-social-media-trends","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/14243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=14243"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/14243\/revisions"}],"predecessor-version":[{"id":41999,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/14243\/revisions\/41999"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=14243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=14243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=14243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}