{"id":1420,"date":"2024-05-15T15:15:25","date_gmt":"2024-05-15T15:15:25","guid":{"rendered":"https:\/\/publicityhound.com\/prwriting\/?p=1420"},"modified":"2024-05-15T15:15:25","modified_gmt":"2024-05-15T15:15:25","slug":"press-release-tips-87","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/89-press-release-tips\/press-release-tips-87\/","title":{"rendered":"Press Release Tip 87"},"content":{"rendered":"<h2 style=\"text-align: center\">Press Release Tip 87<\/h2>\n<h1 style=\"text-align: center\">Follow up the right way<\/h1>\n<p>If you&#8217;re sending a press release by itself or you&#8217;re linking to it from customized pitches that you send to a targeted list of media contacts, and if it includes <strong>important or major news,<\/strong> you should follow up.<\/p>\n<p>Don&#8217;t simply ask, &#8220;Did you get my release and do you know if you&#8217;re going to use it?&#8221; Those kinds of questions are annoying, particularly for journalists who hear that dozens of times each week.<\/p>\n<p>Instead,<strong> have a reason for following up<\/strong>, about 5 to 7 days after you sent the release. Reasons might include:<\/p>\n<ul>\n<li>You&#8217;re offering a reporter a &#8220;local angle&#8221; to your press release. You might have someone within your organization who lives in the community the media outlet covers, and that person would make a great interview.<\/li>\n<li>You&#8217;re offering a &#8220;sidebar&#8221; to the press release. That is, additional information a newspaper or magazine can use if they decide to cover it. A sidebar can be statistics, or little-known facts about a topic, or frequently asked questions.<\/li>\n<li>You have information that ties into the release and you&#8217;d like to offer it exclusively to a blogger.<\/li>\n<\/ul>\n<p>Don&#8217;t follow up on routine press releases about topics like new employees and promotions, however.\u00a0The media get so many of those releases that they don&#8217;t have time to field those calls or respond to the emails.<\/p>\n<h3>Opportunity #87 to write a press release:\u00a0 A workshop you&#8217;re presenting or attending<\/h3>\n<p>Any live workshop deserves a press release. But don&#8217;t just give the who, what, when, where information. Include a bulleted list of what participants will learn. If you&#8217;re attending a workshop for your professional development, send the press release to your trade magazine or to the local business journal.<\/p>\n<p><strong>Next:<\/strong> Other ways to use your press release.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Press Release Tip 87 Follow up the right way If you&#8217;re sending a press release by itself or you&#8217;re linking to it from customized pitches that you send to a targeted list of media contacts, and if it includes important or major news, you should follow up. Don&#8217;t simply ask, &#8220;Did you get my release\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/89-press-release-tips\/press-release-tips-87\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":581,"footnotes":""},"categories":[581],"tags":[],"class_list":{"0":"post-1420","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-89-press-release-tips","7":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1420"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1420\/revisions"}],"predecessor-version":[{"id":41378,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1420\/revisions\/41378"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}