When a blogger asks you for a free copy of your book, ebook, CD or\u00a0other product, resist the urge to say, “If you want it bad enough, buy it.”<\/p>\n
You wouldn’t say that to a journalist who called\u00a0asking to review your book, or a music reviewer who called asking for your new CD to review, would you?<\/p>\n
Jay Ehret of The Marketing Spot<\/a>\u00a0blog emailed me this afternoon asking if he could have a copy of my ebook\u00a0“89 Ways to Write Powerful Press Releases”<\/a>\u00a0to review.<\/p>\n \u00a0Instead of saying yes immediately, I visited his blog, took a look around and liked what I saw. I concluded rather quickly that he’s the expert he claims he is and that his readers, who follow him for his small business marketing tips, are indeed part of my target audience.\u00a0<\/p>\n I was having problems with my email this afternoon so I\u00a0called him instead and we chatted for\u00a0a few minutes.\u00a0Later,\u00a0I sent him the ebook. He emailed me back and told me he wrote about me on\u00a0Twitter:<\/a><\/p>\n “Press release tutorial. Free via email or buy the ebook. http:\/\/tinyurl.com\/pwnu7<\/a> Just talked to the author, Joan Stewart. Super nice.”<\/p>\n<\/blockquote>\n He hadn’t even read the ebook yet and already he’s giving me publicity on Twitter.\u00a0<\/p>\n Even though most bloggers don’t view themselves as journalists, you need to pay them the same courtesies\u00a0you would reporters, editors and broadcasters.\u00a0In some cases, publicity generated by bloggers can be more powerful than publicity in the mainstream media because unlike the MSM, bloggers love to link to each other.\u00a0(See “How to Pitch the Best Bloggers and Create a Publicity Explosion<\/a>.”)\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n By the way, I’m always super-impressed when\u00a0bloggers take the time to call and introduce themselves.\u00a0The same goes for potential joint venture partners.\u00a0A telephone call lets me hear\u00a0the enthusiasm in their voice (or not). Even after a short phone call, I feel like I’ve really connected with them.<\/p>\n","protected":false},"excerpt":{"rendered":" When a blogger asks you for a free copy of your book, ebook, CD or\u00a0other product, resist the urge to say, “If you want it bad enough, buy it.” You wouldn’t say that to a journalist who called\u00a0asking to review your book, or a music reviewer who called asking for your new CD to review,\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[2],"class_list":{"0":"post-1417","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-blogging","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1417"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1417\/revisions"}],"predecessor-version":[{"id":41576,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1417\/revisions\/41576"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n