Shirley James of Ormond Beach, Florida writes:<\/p>\n
“A partner and I have developed an activity-based trading card for tween girls (ages 7-12) called, UgoGrl at http:\/\/www.ugogrl.com\/. The cards encourage them to become physically active, mentally challenged, creatively inspired, and socially responsible.\u00a0 This is accomplished across six catgories of real-life fun.\u00a0 Each card has a tip, suggestion or idea to try.<\/p>\n
“Our target market loves them, but the problem is getting them into the marketplace.\u00a0 The major retailers purchase trading cards through a pay-on-scan contract–a situation that requires more capital than we have, and more risk than we are willing to take.\u00a0 We added a shopping cart to our website 18 months ago but the sales have been slow.\u00a0 We need help developing a strategy to educate parents and tween girls about our product.<\/p>\n
“Our second product was developed as a means to earn enough capital to advance the UgoGrl Activity Cards.\u00a0 We developed a line of paper air fresheners with artwork from the cards.\u00a0 We have just fulfilled a chain-wide order for Wal-Mart.\u00a0 Our ‘Get Fresh’ Mood Enhancing Air Fresheners are now on the shelves!\u00a0 It has been a huge success for us, but we’re faced with the same problem–how to market them on a shoestring budget.<\/p>\n
“Hounds, please help us out!\u00a0 We are two fortysomething stay-at-home moms, each with four kids.\u00a0 We need a home run.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Shirley James of Ormond Beach, Florida writes: “A partner and I have developed an activity-based trading card for tween girls (ages 7-12) called, UgoGrl at http:\/\/www.ugogrl.com\/. The cards encourage them to become physically active, mentally challenged, creatively inspired, and socially responsible.\u00a0 This is accomplished across six catgories of real-life fun.\u00a0 Each card has a tip,\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":31,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[34,427,214],"class_list":{"0":"post-1412","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-help-this-hound","8":"tag-marketing","9":"tag-target-market","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1412"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1412\/revisions"}],"predecessor-version":[{"id":41578,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1412\/revisions\/41578"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}