The Publicity Hound’s
\nTips of the Week
\nIssue #460 July 21, 2009<\/p>\n
Publisher: Joan Stewart<\/p>\n
==============================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===============================
\nIn This Issue
\n===============================<\/p>\n
1. This Newsletter is Moving<\/p>\n
2. Big TV Shows Want MJ Tie-ins<\/p>\n
3. Selective Twitter<\/p>\n
4. Rank Your Company Against the Best<\/p>\n
5. How to Measure ROI of Web Hits<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Joke of the Week<\/p>\n
8. And at My Blog…<\/p>\n
=====================================
\n1. This Newsletter is Moving
\n=====================================<\/p>\n
This newsletter is moving to a new home–and I don’t want to lose
\nyou!<\/p>\n
Starting Aug. 11, I’ll be using a different email marketing
\ncompany that will allow me to:<\/p>\n
–Send this newsletter in two formats: HTML and text. You can
\ndecide which format you prefer. Many people who completed my
\nCustomer Profile Survey earlier this year asked for an HTML
\nversion.<\/p>\n
–Segment readers according to your interests. That means I’ll
\nsend the newsletter to everyone who subscribes and confirms their
\nsubscription. But over time, I’ll be able to segment readers by
\noccupation, interests and other factors. Authors will receive
\ntips and special mailings only for authors. Speakers will receive
\ntips and special mailings only for speakers, and so on.<\/p>\n
–Send special tips and follow-up messages to segmented groups
\nvia autoresponder. From time to time, I’ll be offering a series
\nof email tips on certain topics that might interest only certain
\nsegments. If you’re not interested, I won’t bother you with email
\nyou don’t want.<\/p>\n
=====================================
\n2. Big TV Shows Want MJ Tie-ins
\n=====================================<\/p>\n
If I had a PR client who was aching to get onto one of the big TV
\nshows, the first thing I’d suggest is a Michael Jackson tie-in.<\/p>\n
Within a week or two, the media will be going nuts again as fans
\nawait Jackson’s autopsy results, and guest bookers on the major
\ntalk shows and news programs will be looking for any angle they
\ncan milk.<\/p>\n
The most logical story idea is anything connected to Jackson’s
\nlong history of confirmed health problems.<\/p>\n
Here are ideas that could get experts onto big TV shows:<\/p>\n
–What do most doctors do when they suspect a patient is seeing
\nmultiple doctors to get prescriptions like pain-killers? Do they
\ntypically call law enforcement officials or handle the problem on
\ntheir own?<\/p>\n
–Dermatologists can discuss vitiligo, Jackson’s skin condition
\nthat caused him to lose melanin, the pigment in skin.<\/p>\n
–If you’re with someone who is suffering a heart attack or goes
\ninto cardiac arrest, what should you do after you call 911? How
\ndo you resuscitate? Should you even try?<\/p>\n
–Estate attorneys, what can people learn from the huge mess that
\nhas been created over Jackson’s estate, and the custody battle
\nfor his three children?<\/p>\n
If you don’t have a Michael Jackson angle, there are still plenty
\nof ways to get on big TV shows. Michelle Anton, who worked as
\nOprah’s former guest booker, will share them all when Steve
\nHarrison interviews her on “The Three Big Secrets For Getting
\nFree Publicity as a Guest On America’s Top National TV Shows”
\nat 2 or 7 p.m. Eastern Time on Thursday, July 23.<\/p>\n
=====================================
\n3. Selective Twitter
\n=====================================<\/p>\n
If you use the Twitter Facebook Application to feed your Twitter
\nposts into Facebook, don’t be surprised if your Facebook friends
\nstart complaining.<\/p>\n
Facebook users who don’t use Twitter hate seeing your Facebook
\nstatus flooded with tweets and retweets. Sometimes they feel like
\nthey’re missing out on the entire conversation. They have no idea
\nwhat “RT” means (retweet). Pretty soon, they’re acting like
\nanything but a friend.<\/p>\n
Here’s the solution. It’s a Facebook application called Selective<\/a> It will feed a tweet into Facebook only if you type “#FB” at the Blogger Kim Woodbridge explains it in greater depth. Apparently ===================================== If you aren’t capturing email addresses, you’re missing a chance Give away a clever tool, application or assessment, and capturing Wetpaint and Altimer Group are giving you a chance to see how The Top 10 list includes Starbucks, Dell, eBay, Google, What kind of tool can you give away in exchange for an email ===================================== This week, seven Publicity Hounds have tips for Cynthia Flash of From Lora Hyler:<\/p>\n “Unless there’s a time limit or special order code, it’s From Grant Johnston:<\/p>\n “I personally believe that you should be tracking all links as “The classic quote is ’50 percent of your advertising budget is From Plumber Atlanta:<\/p>\n “I don’t think you can put a dollar amount on a link. I think the The Publicity Hound says:<\/p>\n Read all the responses to last week’s Help This Hound question.<\/a><\/p>\n ================================= Cynthia Barnes of Fort Wayne, Ind., writes:<\/p>\n “After moving to Fort Wayne, Ind., and being unable to find an “The site has a nationwide free referral service that helps “I’d like to make money from the site eventually, via The Publicity Hound says:<\/p>\n African-American publications, radio programs, blogs, podcasts ================================ The Kennedy’s dog gave birth to four pups: Butterfly, Blackie, ================================= Nonprofit marketing: Contest offers ideas for creative taglines<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #460 July 21, 2009 Publisher: Joan Stewart ============================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. This Newsletter is Moving 2. Big TV Shows Want MJ Tie-ins 3. Selective Twitter 4. Rank Your Company Against the Best 5. How to Measure ROI\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,16,10],"class_list":{"0":"post-141","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-facebook","9":"tag-twitter","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=141"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/141\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n Twitter.<\/a><\/p>\n
\nend of the tweet. I’ve been using this for several weeks and like
\nit. But when I’m in a hurry, I sometimes forget to add those
\nthree extra characters.<\/p>\n
\nthis is a huge problem, judging from the more than 70 comments
\nat her blog.<\/p>\n
\n4. Rank Your Company Against the Best
\n=====================================<\/p>\n
\nto build a targeted list of loyal prospects who can turn into
\nhappy customers.<\/p>\n
\naddresses isn’t all that difficult. You might even generate
\npublicity by mentioning what you’re doing in an online press
\nrelease.<\/p>\n
\nyour company’s use of social media ranks among the Top 100
\ncompanies. They’re offering a complimentary social media
\nEngagement Survey that asks five questions about your level of
\ninvolvement at places like blogs, Facebook, Twitter, photo
\nsharing sites and forums.<\/p>\n
\nMicrosoft, Thomson Reuters, Nike, Amazon, SAP, and a tenth-place
\ntie between Yahoo! and Intel.<\/p>\n
\naddress? I came up with 55 ideas, and they’re all in “Special<\/a>
\n Report #51: 55 Free Things You Can Offer to Generate Publicity or<\/a>
\n Capture People’s Email Addresses.”<\/a><\/p>\n
\n5. How to Measure ROI of Web Hits
\n=====================================<\/p>\n
\nBellevue, Wash., who asked about how to put a dollar value on web
\nhits she gets for her PR clients.<\/p>\n
\ndifficult to tie in the web article to sales. However, it’s
\nessential that PR experts quantify the value of their work for
\nclients. Research web views for websites to determine if these
\nsites are worth pursuing for clients. Religiously do this as much
\nas you would check out circulation for hard copy media outlets,
\nand make sure the demographics (target audience) match with the
\nclient’s needs.”<\/p>\n
\nthe Internet is one of the very few mediums that you can actually
\ntrack your online promotional efforts right down to the cent!<\/p>\n
\nwasted, but no-one knows which 50 percent!'”<\/p>\n
\nmore links you have, the better you will rank in search engines,
\nand how do you quantify the value of that?”<\/p>\n
\n6. Help This Hound
\n=================================<\/p>\n
\nAfrican American doctor, I decided to create
\nBlackHealthCareProviders.Org.<\/p>\n
\nconsumers find black health care providers in their own
\nneighborhoods. The challenges I face are getting the word out to
\nenough doctors so they’ll visit the site and register, and
\nspreading the word to enough consumers to let them know that this
\ndirectory is available.<\/p>\n
\npharmaceutical endorsements, but for now it’s just a labor of
\nlove. What ideas do your Hounds have for marketing the site to
\ndoctors and consumers?”<\/p>\n
\nand niche social media sites seem like the obvious answers. But I
\nknow my Hounds will come up with many more ideas than those.
\nHounds with suggestions for Cynthia can post them to my blog.<\/a><\/p>\n
\n7. Hound Joke of the Week
\n================================<\/p>\n
\nStreaker and White Tips, while in the White House. During a
\nletter-writing campaign to find homes for the pups, one child
\nwrote in: “I will raise a dog to be a Democrat and bite all
\nRepublicans.”<\/p>\n
\n8. And at My Blog…
\n=================================<\/p>\n