While many other newspapers are marching toward the graveyard, Spanish-language daily and weekly newspapers are seeing circulation and advertising revenue soar.<\/p>\n
The April 7 issue of PRWeek says La Opinion, a Hispanic newspaper, saw its circulation grow by 3.7 percent in September, the largest increase of any newspaper—in any language—in the United States.\u00a0<\/p>\n
The\u00a0readership of many \u00a0Spanish-language newspapers is not only increasing, it’s diversifying.<\/p>\n
\n“The\u00a0Hispanic newspaper audience in South Florida, for example, may include Cubans, Puerto Ricans, Colombians, and other various nationalities originating from South America and the Caribbean.” \u00a0<\/p>\n<\/blockquote>\n
PR Week offers these pitching tips if you’re targeting Spanish-language newspapers:<\/p>\n
—Don’t think you’re serving Spanish-speaking audiences by simply translating press releases into Spanish. Tailor your content for the specific Hispanic newspaper audience.<\/p>\n
—Spanish-language newspapers are interested in themes that relate to Hispanics–such as family, education \u00a0and health, regardless of nationality.<\/p>\n
—Pitch stories that include multimedia content such as video. These dailies are following their English-language counterprarts by creating online portals.<\/p>\n
In a related trend,\u00a0the number of Spanish-language radio programs <\/a>is also expoloding.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
While many other newspapers are marching toward the graveyard, Spanish-language daily and weekly newspapers are seeing circulation and advertising revenue soar. The April 7 issue of PRWeek says La Opinion, a Hispanic newspaper, saw its circulation grow by 3.7 percent in September, the largest increase of any newspaper—in any language—in the United States.\u00a0 The\u00a0readership of\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":615,"footnotes":""},"categories":[615],"tags":[465],"class_list":{"0":"post-1385","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-print-media","7":"tag-free-pr-tools","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1385"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1385\/revisions"}],"predecessor-version":[{"id":41592,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1385\/revisions\/41592"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}