If an author asks to interview you and write about your business for a new book, don’t be a pain in the neck.<\/p>\n
Give a great interview. When the author sends you a waiver form that explains who gets rights to the information and how the publisher can use it, read it. Unless there’s a major problem with what the publisher wants, sign the form without a lot of fanfare or complaining.<\/p>\n
Some people raise such a huge stink over these forms that the “negotiations” last for weeks. The interview subject assumes the role of editor and even asks for a rewrite. In some cases, the deadline lapses, and the frustrated author is forced to leave the complainer out of the book.<\/p>\n
Publicity Hound Shelley Hunter, who helped research and write the new book “The Million-Dollar Idea in Everyone” by Mike Collins, tipped me off to this problem. Wiley published the book, but it was her job to obtain the author waiver forms from business people mentioned in it.<\/p>\n
“While most professionals faxed back signed waivers immediately with a note of thanks, a few made the process very difficult–asking for changes to the standard waiver, insisting on seeing the completed manuscript before signature, withholding permission unless we’d change non-essential words, and so forth.<\/p>\n
“Some delayed so long that we had no choice but to scramble and replace their stories. One woman even withdrew permission because she didn’t want to contribute to a book authored by a man (I’m not kidding!)”<\/p>\n
Ironically, Shelley says, the people who created the most fuss were those whose businesses are relatively new. The more experienced entrepreneurs returned their waivers without issue.<\/p>\n
Getting into books is part of building a publicity platform. The more books you’re in, the more TV and radio shows you’re on, the more newspapers and magazines you’re in, the bigger your platform. And the bigger your platform, the greater the chance that a major publishing house will publish your book. But don’t even think of seeking a publisher unless you already have a huge platform.<\/p>\n
“How to Create a Publicity Platform That Leads to a Six-Figure Book Advance” walks you step-by-step through the process of building platform so you have an edge over the thousands of other authors who are courting publishers.<\/p>\n
It’s available as a CD or an electronic transcript that you can download and be reading as soon as your order has been approved.<\/p>\n
Read more about what you’ll learn at https:\/\/www.publicityhound.com\/blog\/cdbookadvance<\/p>\n","protected":false},"excerpt":{"rendered":"
If an author asks to interview you and write about your business for a new book, don’t be a pain in the neck. Give a great interview. When the author sends you a waiver form that explains who gets rights to the information and how the publisher can use it, read it. Unless there’s a\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":0,"footnotes":""},"categories":[603],"tags":[608],"class_list":{"0":"post-1382","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-authors-publishers","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1382"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1382\/revisions"}],"predecessor-version":[{"id":41571,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1382\/revisions\/41571"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}