{"id":1374,"date":"2008-03-29T16:02:08","date_gmt":"2008-03-29T16:02:08","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/promote-your-expertise-with-these-five-tips\/"},"modified":"2025-06-08T14:46:32","modified_gmt":"2025-06-08T14:46:32","slug":"promote-your-expertise-with-these-five-tips","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/promote-your-expertise-with-these-five-tips\/","title":{"rendered":"Promote your expertise with these five tips"},"content":{"rendered":"

The new book “The Million-dollar Idea in Everyone–Easy New Ways to Make Money from Your Interests, Insights, and Inventions”<\/a> includes five of my tips on how\u00a0experts can promote themselves.\u00a0<\/p>\n

Author Michael Collins asked me to contribute some of my best ideas for the book, and of course I said yes. (By the way, accepting invitations like this one\u00a0to be in an author’s\u00a0book is a\u00a0powerful publicity strategy.)\u00a0\u00a0<\/p>\n

Here are five ways to promote your expertise:<\/p>\n

    \n
  1. \n
    Use website statistics to track what keywords and phrases people are using to get to your site.<\/strong> Although I write predonimantly about free publicity, I about fell out of my chair when the statistics on my site showed that I get more hits for the phrase “how to write a bio”<\/a> than any other publicity-related keyword. Use the statistics to create more products and services geared toward the things people are looking for.<\/div>\n<\/li>\n
  2. \n
    Use Google Alerts to find out what is happening in your niche. <\/strong>Every night, I get an email listing of websites, blogs, news stories, etc., on\u00a0“writing press releases,” because I have created a Google Alert<\/a>\u00a0for that \u00a0topic. Then I go through the list and look for publicity opportunities. I get very excited when I find a blogger writing about my area of expertise. This opens the\u00a0door for me to go to the blog, read the comments, and post a few expert comments of my own. I recently posted a comment to a high-trafficked site. Not only did the blogger respond to my comments, but he invited me to\u00a0be a guest blogger. (See “Let Bloggers Create Publicity for You.”)<\/a><\/div>\n<\/li>\n
  3. \n
    Write and post articles that content-hungry online editors, publishers and bloggers can use for free.<\/strong> EzineArticles.com<\/a>\u00a0is the best free article directory around because it has a high page rank, will give you a byline for your article and will allow you to link back to your rown site. Post several articles\u00a0here and I promise you” will be amazed at how often they appear elsewhere online. (See “How to Write How-to Articles.<\/a>“)\u00a0<\/div>\n<\/li>\n
  4. \n
  5. \n
    Take small steps.<\/strong> There are so many ways to get free publicity that trying to do them all at once can be overwhelming. I tell my clients to pick three options. Do those. See how they work. Then pick three more.<\/div>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    The new book “The Million-dollar Idea in Everyone–Easy New Ways to Make Money from Your Interests, Insights, and Inventions” includes five of my tips on how\u00a0experts can promote themselves.\u00a0 Author Michael Collins asked me to contribute some of my best ideas for the book, and of course I said yes. (By the way, accepting invitations\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[427,604],"class_list":{"0":"post-1374","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-marketing","8":"tag-writing-articles","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1374"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1374\/revisions"}],"predecessor-version":[{"id":41595,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1374\/revisions\/41595"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}