{"id":1334,"date":"2019-05-12T06:01:56","date_gmt":"2019-05-12T06:01:56","guid":{"rendered":"https:\/\/publicityhound.com\/prwriting\/?p=1334"},"modified":"2024-05-02T19:38:06","modified_gmt":"2024-05-02T19:38:06","slug":"press-release-tip-72","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/89-press-release-tips\/press-release-tip-72\/","title":{"rendered":"Press Release Tip 72"},"content":{"rendered":"<h2 style=\"text-align: center\">Press Release Tip 72<\/h2>\n<h1 style=\"text-align: center\">Use quality links that readers find useful<\/h1>\n<p>Use links in your release to direct your audiences to content that will help them. Examples include:<\/p>\n<ul>\n<li>Product purchase pages.<\/li>\n<li>Backgrounders and FAQs for journalists and analysts.<\/li>\n<li>How-to information such as a link to a video that demonstrates how to use your product.<\/li>\n<li>A report or survey results that you&#8217;re writing about within your release.<\/li>\n<li>A White Paper you&#8217;re offering.\u00a0<\/li>\n<li>A page where they can access a free report, checklist, quiz, etc. in exchange for their name and email address.<\/li>\n<li>A blog post or article on your website that offers more in-depth information on a topic.<\/li>\n<li>A Facebook or LinkedIn group they can join if they want to learn more about a topic.<\/li>\n<\/ul>\n<p>If you&#8217;ve created a sales campaign, you can determine the success of your press release by driving traffic to a specific sales page at your website for that campaign, reserved only for traffic that comes from a press release. You can then measure the amount of traffic through your Google Analytics.<\/p>\n<p>Don&#8217;t use links that have nothing to do with the topic of your press release.\u00a0<\/p>\n<h3>Opportunity #72: Services for people with disabilities<\/h3>\n<p>If you&#8217;re adding services for people with disabilities, let the world know. That might include everything from special ramps they can use to enter your building to any technology-based services to help sight-impaired people who need to use computers.<\/p>\n<p><strong>Next:<\/strong> Use a link in the call to action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Press Release Tip 72 Use quality links that readers find useful Use links in your release to direct your audiences to content that will help them. Examples include: Product purchase pages. Backgrounders and FAQs for journalists and analysts. How-to information such as a link to a video that demonstrates how to use your product. A\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/89-press-release-tips\/press-release-tip-72\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":581,"footnotes":""},"categories":[581],"tags":[],"class_list":{"0":"post-1334","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-89-press-release-tips","7":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1334"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1334\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}