{"id":13214,"date":"2012-11-02T14:58:00","date_gmt":"2012-11-02T14:58:00","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=13214"},"modified":"2012-11-02T14:58:00","modified_gmt":"2012-11-02T14:58:00","slug":"speakers-do-you-still-use-one-sheets-for-marketing","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/speakers-do-you-still-use-one-sheets-for-marketing\/","title":{"rendered":"Speakers, do you still use one-sheets for marketing?"},"content":{"rendered":"

\"debra<\/a>In the speaking industry, one-sheets have been a valuable marketing tool.<\/p>\n

Speakers have used a simple one-page flier, sometimes two pages back-to-back, to summarize their keynotes, break-outs, workshops and training sessions. They include things like testimonials, contact information, and a list of clients. Then they give a rough draft to their graphic designer who makes it look attractive.<\/p>\n

They print it on a good stock and send the finished product to meeting planners and speakers’ bureaus, or tuck the sheets into their media kits.<\/p>\n

In today’s issue<\/a> of SpeakerNet News<\/a>, the excellent ezine for speakers and trainers, I asked for feedback on one-sheets because it’s time to update my own and I honestly don’t know if people consider the printed one-sheet important anymore.<\/strong>\u00a0<\/p>\n

Do meeting planners want printed one-sheets, or do they prefer electronic only?<\/p>\n

If you’re a speaker, do you use printed one-sheets, or PDFs? Do you include a QR code<\/a> on your one-sheet that leads people to your website or blog, or to the profile page at one of your social media sites?<\/p>\n

I asked other speakers for feedback, and I’m posting the same query here in case you don’t subscribe to SpeakerNet News. If you speak for free or for a fee, this ezine is must reading. <\/strong>It has a fabulous Compilations section<\/a> where you can find answers to a wide variety of resources and topics, from how to deal with clods in the audience, to techniques for improving your storytelling.\u00a0<\/p>\n

Comment below, share a link to your one-sheet, and I’ll compile feedback from the SpeakerNet News ezine and let you know what I hear.<\/p>\n

I’d really love to hear from meeting planners on the most important elements of a one-sheet. What do you look for for? How important are testimonials? Do you care about links to social media profiles? What are the most interesting elements you’ve seen other speakers include?<\/p>\n

The one-sheet you see here is from my friend, Deb Schmidt, and nicely done. Click here<\/a> to see both pages. \u00a0 \u00a0<\/p>\n

Thanks for sharing the link to this post on Twitter, Facebook and LinkedIn. I’d love as much feedback as possible.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the speaking industry, one-sheets have been a valuable marketing tool. Speakers have used a simple one-page flier, sometimes two pages back-to-back, to summarize their keynotes, break-outs, workshops and training sessions. They include things like testimonials, contact information, and a list of clients. Then they give a rough draft to their graphic designer who makes\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":0,"footnotes":""},"categories":[606],"tags":[618,619,518],"class_list":{"0":"post-13214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-client-attraction","8":"tag-photos-graphics","9":"tag-public-speaking","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/13214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=13214"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/13214\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=13214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=13214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=13214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}