The Publicity Hound’s
\nTips of the Week
\nIssue #458 July 7, 2009<\/p>\n
Publisher: Joan Stewart<\/p>\n
===============================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===============================
\nIn This Issue
\n===============================<\/p>\n
1. How to Pitch a Yucky Topic<\/p>\n
2. Attention-Grabbing Phrases<\/p>\n
3. Help Talk Show Hosts Find You<\/p>\n
4. Nonprofits, Need Publicity?<\/p>\n
5. Tips to Promote Sewing Classes<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Joke of the Week<\/p>\n
8. And at My Blog…<\/p>\n
==================================
\n1. How to Pitch a Yucky Topic
\n==================================<\/p>\n
How’s this for a yucky topic? Urinary incontinence.<\/p>\n
If you’re a PR person pitching that story on behalf of your
\nclient, a gynecologist, how do you convince the local TV station
\nto cover it?<\/p>\n
You find a patient who’s willing to talk about her, uh, leaking.<\/p>\n
That’s what marketing consultant Sandra Adams of Hendersonville,
\nN.C. did recently. Her client, Dr. David Ellis, a local
\ngynecologist, was offering complimentary screenings for urinary
\nincontinence during the month of April.<\/p>\n
Sandra wrote a press release and sent it to the local TV
\nstations. A health reporter from WLOS, the ABC affiliate in
\nwestern North Carolina, had wanted to do a story on that
\ntopic but was having a hard time finding a patient who would
\nagree to an interview.<\/p>\n
Dr. Ellis was able to offer Cheryl Bell, one of his patients, who
\nsuffered from urinary incontinence. She was a key part of the
\nstory.<\/p>\n
After the segment aired, response to the incontinence tests was
\nso good that the doctor decided to extend the screenings through
\nthe end of July. You can see the entire clip at
\nhttp:\/\/wlos.com\/newsroom\/health_alert\/vid_233.shtml<\/p>\n
Lesson #1: Find somebody with the yucky problem who will agree to
\ndiscuss it on camera, without reservations.<\/p>\n
Lesson #2: Good props. When you watch the clip, check out the
\ninteresting prop that helped illustrate this story.<\/p>\n
TV producer Shawne Duperon, who has been on the receiving end of ===================================== Ever feel like you’re talking to yourself at your blog and at If so, try this experiment. It will lead to more comments at your Choose one of the following phrases and add it to the end of your –“Am I wrong?”<\/p>\n –“Am I crazy?”<\/p>\n –“What do you think?”<\/p>\n –“Do you agree?”<\/p>\n –“What’s your best advice?”<\/p>\n –“How many of you are guilty of this?” (I use this phrase after –“Your thoughts?”<\/p>\n –“What’s your best tip?”<\/p>\n –“What’s your Number One pet peeve?”<\/p>\n These are all conversation-starters. They show your readers that Sometimes those magic phrases lead to a lively give-and-take. You can also use those phrases when pointing to controversial One of the best ways to do that is by creating a Facebook Note, Not making good use of Notes is one of the mistakes we discussed How many of those opportunities are you missing?<\/p>\n ===================================== If you love promoting your expertise on Internet radio shows, RadioGuestList.com<\/a> matches guest experts and the hosts who want Guest bookers use this service to find guests, even on tightly If you’d like to be notified when a show is looking for a Want to be invited back on the same day you appear on someone’s ===================================== Publicity Hound Kathy Magrino is looking for nonprofits that need She’s teaching a Publicity Methods course at Rider University in Kathy, by the way, is using my ebook, “How to be a Kick-butt<\/a> The 2014 edition includes six new chapters on social media.<\/p>\n ===================================== This week, eight Publicity Hounds have tips for Cynthia Harvey of From Harry Hoover:<\/p>\n “Perhaps you could come up with a simple wardrobe to help clothe From Doreen Overstreet:<\/p>\n “The media might be interested in a ‘sew through a recession’ From Mary Parker:<\/p>\n “How about contacting the local chapter of the American Sewing The Publicity Hound says:<\/p>\n Save my idea for a few months from now. Pitch the local morning Read all the ideas from last week’s Help This Hound question<\/a><\/p>\n =============================== Cathy Watson of Bostic, N.C., writes:<\/p>\n “I am trying to get traffic to my website and teach people the “I’m also trying to sell farm tours for $5 a person and spread “I can’t take my animals on the road for a demonstration. But if “When you come here, the animals are in their natural environment “Can your Hounds suggest ideas on how I can generate traffic to The Publicity Hound says:<\/p>\n My Hounds love these animal questions! Hounds with ideas on how<\/a> ================================ From the book “I’ll be Doggone–401 Fun Facts About Dogs”:<\/p>\n The Lexington, Ky., police department had a bloodhound named Nick ================================= Career columnist seeking male sources 60+ with job twist<\/a><\/p>\n How to launch a career as a paid speaker<\/a><\/p>\n See a 60 percent sales boost with no new customers<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #458 July 7, 2009 Publisher: Joan Stewart =============================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. How to Pitch a Yucky Topic 2. Attention-Grabbing Phrases 3. Help Talk Show Hosts Find You 4. Nonprofits, Need Publicity? 5. Tips to Promote Sewing Classes\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[16,19],"class_list":{"0":"post-132","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook","8":"tag-pitching-to-reporters","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/132\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nhundreds of pitches to TV stations, has dozens of tips and ideas
\nfor catching the attention of broadcasters who work in TV
\nnewsrooms. She shared them all during the teleseminar “How to Get<\/a>
\n onto the Local TV News Tomorrow<\/a>.”<\/p>\n
\n2. Attention-Grabbing Phrases
\n=====================================<\/p>\n
\nsocial networking sites?<\/p>\n
\nblog, on your Facebook wall, on Twitter, and even at niche social
\nnetworking sites.<\/p>\n
\nblog posts or messages:<\/p>\n
\nlinking to an article that talks about “the biggest mistakes.”)<\/p>\n
\nyou’re curious about what’s on their minds.<\/p>\n
\nWhen I end my messages with one of those questions, I generate
\nmore comments at my blog and more retweets from my followers on
\nTwitter.<\/p>\n
\ncontent at somebody else’s site. Don’t shy away from sharing
\nother people’s information on Facebook.<\/p>\n
\nwhere you can upload photos, link to other websites and use HTML
\nto command attention.<\/p>\n
\nduring the recent teleseminar on “11 Ways to Avoid Missed
\nOpportunities on Facebook.”<\/p>\n
\n3. Help Talk Shows Find You
\n=====================================<\/p>\n
\npodcasts, satellite radio, and radio and TV talk shows, but
\nyou’re not quite sure how to reach the hosts who need guests, add
\nthis tool to your publicity toolbox.<\/p>\n
\nto interview them.<\/p>\n
\nniched topics that can’t be covered on the top talk radio and TV
\nshows.<\/p>\n
\nparticular type of expert and sign up to receive their emails.
\nWhenever the site gets a request from a talk show host, they’ll
\nemail you, and it will be up to you to respond.<\/p>\n
\nshow? George McKenzie shares his tips on how to have fun with the
\naudience and make the host love you.<\/p>\n
\n4. Nonprofits, Need Publicity?
\n=====================================<\/p>\n
\npublicity but can’t afford to hire a publicist.<\/p>\n
\nNew Jersey this fall. Her students will be working as teams and
\ncreating publicity plans for about five non-profits that don’t
\nhave big budgets.<\/p>\n
\n Publicity Hound,”<\/a> as the textbook for her class. But you don’t
\nhave to take her class to learn the same things her students will
\nbe learning.<\/p>\n
\n5. Tips to Promote Sewing Classes
\n=====================================<\/p>\n
\nPasadena, Calif., who owns The Sewing Studio where she teaches
\nchildren, teens and adults about the fashion industry and how to
\nsew. She asked for tips on how to reach potential students with
\nno advertising budget.<\/p>\n
\nhomeless children in your area. Recruit the people you already
\nhave taught to come in a couple of times per month to sew the
\nclothes. A perfect media opportunity that increases your Sewing
\nStudio awareness, without advertising.”<\/p>\n
\nangle if you’ve seen an increase in adults wanting to learn how
\nto sew. It can be a good example of how you can save money
\nwithout losing any fashion appeal.”<\/p>\n
\nGuild for cross-marketing? The ASG is heavily into community
\nservice projects and helping to expand the ranks of those who
\nsew.”<\/p>\n
\nTV news\/feature shows on a segment in which you demonstrate how
\nto sew one inexpensive Halloween costume for adults, and one for
\nkids. I attend a Halloween party every year and always struggle
\nwith ideas for a fun costume. I can sew, but I have a hard time
\ncoming up with clever ideas for costumes I can sew quickly.<\/p>\n
\n6. Help This Hound
\n===============================<\/p>\n
\ntherapeutic benefits of petting animals.<\/p>\n
\nthis message: Please educate yourself BEFORE you get that cute
\npuppy, kitty or piggy.<\/p>\n
\nI can get people to come to my farm, I can show them how animals
\nshould be cared for. I don’t like the term ‘petting zoo’ because
\nthat usually means animals that are forced to participate.<\/p>\n
\nand come to you because they want to. I have been unsuccessful
\ntrying to offer free animal education to the public schools. I
\nlive between Asheville and Charlotte and the local economy is the
\nworst in the state. I’ve had TV coverage in Asheville, but with
\nno success to show for it.<\/p>\n
\nmy website and get visitors to my farm?”<\/p>\n
\n Cathy can get web and foot traffic<\/a> can post them to my blog.<\/p>\n
\n7. Hound Joke of the Week
\n================================<\/p>\n
\nCarter that tracked down 700 criminals during its long and
\nillustrious career. Book ’em, Nicko.<\/p>\n
\n8. And at My Blog…
\n=================================<\/p>\n