I’ve started conducting telephone training sessions for PR firms that want a refresher course on things like press releases and pitching, as well as a look at many of the opportunities in the world of social media.<\/p>\n
They don’t have to pay my regular speaker fee. I don’t have to hassle with airports. And everybody’s happy.<\/p>\n
Last week, a PR firm asked me to critique several of its pitches, including one about a ground-breaking for a new upscale retirement community.<\/p>\n
“To round out the ceremony, a mayoral proclamation will be read, honoring (name of retirement community),” the pitch read.<\/p>\n
No wonder it landed with a thud.<\/p>\n
The media despise staged media events like ground-breakings, ribbon-cuttings and check-passings.<\/p>\n
And they’re especially unimpressed with politicians who attend these events. Remember, reporters who cover city hall see politicians several times a week. The last thing they want to do is see them again–at a ground-breaking, no less.<\/p>\n
I showed the PR firm how to rewrite the pitch by offering a tantalizing story idea that’s a lot of fun and eliminates the need for a tired ground-breaking ceremony. When I worked as a reporter, I told them, I would have jumped on a story like this one.<\/p>\n
PR pro Dan Collins is a master at coming up with great ideas, including publicity stunts. He explained them all during a teleseminar called “Fun Alternatives to Boring Ground-breakings, Check-passings and Ribbon-cuttings.” We recorded it, and it’s available as a CD or an electronic transcript that you can download as soon as you order has been approved.<\/p>\n
Read more about what you’ll learn at https:\/\/www.publicityhound.com\/blog\/cdgroundbreaking<\/p>\n","protected":false},"excerpt":{"rendered":"
I’ve started conducting telephone training sessions for PR firms that want a refresher course on things like press releases and pitching, as well as a look at many of the opportunities in the world of social media. They don’t have to pay my regular speaker fee. I don’t have to hassle with airports. And everybody’s\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":0,"footnotes":""},"categories":[1],"tags":[328,55,205],"class_list":{"0":"post-1318","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-event-publicity","8":"tag-free-publicity","9":"tag-pitching","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1318"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1318\/revisions"}],"predecessor-version":[{"id":41626,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1318\/revisions\/41626"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}