If you want publicity, it’s a whole lot easier to get it if you’re an expert in your field.<\/p>\n
When I speak to audiences about the importance of being an expert, I see people start to cringe. They’re paranoid about calling themselves experts and then being “found out” or “uncovered as a fraud.” That’s because they mistakenly think that being an expert means being the one person who knows the most about a certain topic.<\/p>\n
Expertise isn’t only about what you know.<\/strong> Expertise is also about what you do. <\/strong>\u00a0<\/p>\n If you want to learn more what it takes to be a subject matter expert, read The Expertise Imperative, <\/a>a fabulous White Paper written by Alan Parisse, Rita Risser, Bob Treadway, Robert Tucker and Alan Weiss, some of the very best speakers in the National Speakers Association<\/a>. They wrote it more than a decade ago, specifically for speakers. But I recommend it to all my audiences because it’s still timely for people in any occupation.<\/p>\n The National Speakers Association includes thousands of people from a wide variety of industries and backgrounds. We have hypnotists, management consultants, business coaches and mentors, mountain climbers, magicians, labor experts, psychologists, college professors, and on and on.<\/p>\n Today, expertise also includes having a presence in social media and doing things<\/strong> such blogging, creating how-to videos, answering questions on Quora.com<\/a>, creating your own LinkedIn group, and sharing business advice and tips on Twitter (follow me here<\/a> for publicity and social media tips). \u00a0<\/p>\n The White Paper will give you dozens of ideas on other things you can do to become an expert in your field, or become more of an expert<\/strong> than you are now.\u00a0<\/p>\n What have you done to enhance or promote your own expertise? The Comments section awaits…<\/p>\n And if you like this video and these tips, please share them with your social media friends and followers. Sharing valuable resources enhances your own expertise!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" If you want publicity, it’s a whole lot easier to get it if you’re an expert in your field. When I speak to audiences about the importance of being an expert, I see people start to cringe. They’re paranoid about calling themselves experts and then being “found out” or “uncovered as a fraud.” That’s because\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":0,"footnotes":""},"categories":[606],"tags":[29],"class_list":{"0":"post-13165","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-media-relations","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/13165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=13165"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/13165\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=13165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=13165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=13165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}