{"id":1293,"date":"2008-02-07T08:48:47","date_gmt":"2008-02-07T08:48:47","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/top-10-ways-authors-can-make-radio-interviews-pay\/"},"modified":"2025-06-08T19:17:35","modified_gmt":"2025-06-08T19:17:35","slug":"top-10-ways-authors-can-make-radio-interviews-pay","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/tv-radio\/top-10-ways-authors-can-make-radio-interviews-pay\/","title":{"rendered":"Top 10 ways authors can make radio interviews pay"},"content":{"rendered":"

Joe Sabah, author of the book “How to Get the Job You Really Want—and Get Employers to Call You”<\/a> brags that he’s sold $357,000 worth of books by doing\u00a0682 radio interviews “and 680 of them by phone.”<\/p>\n

He’s one of the masters of radio interviewing and he shares these 10 tips on how to make your show a success so you’re invited back.\u00a0\u00a0\u00a0<\/p>\n

    \n
  1. Have a glass of water handy (room temperature).<\/strong>\u00a0 When your throat is lubricated, it’s easier to talk.\u00a0 Plus the water serves as a “cough button” if needed.<\/li>\n
  2. Stand while speaking.<\/strong>\u00a0 Pretend you’re presenting a seminar.\u00a0 Your voice will carry further.\u00a0 And you’ll sound more animated.<\/li>\n
  3. Have a copy of their state map on your wall.<\/strong>\u00a0 Refer to cities in the radio station’s surrounding area.\u00a0 This helps make you feel like you are one of them.\u00a0 “I once made the mistake of referring to South Bend as ‘South Bend, Indiana.’\u00a0 The host reminded me that I was talking on a radio station in South Bend, Wisconsin.\u00a0 Oops!’<\/li>\n
  4. Listen to their weather and traffic report.<\/strong>\u00a0 This allows you to personalize your presentation.\u00a0 For example: When I was being interviewed on WHIO in Dayton, Ohio I noticed during the breaks they were referring to their metro area as “the Miami Valley.”\u00a0 So it became a natural for me to say “I believe we can help some folks in “the Miami Valley” get their perfect job this afternoon.”\u00a0 What a difference the right words make.<\/li>\n
  5. Get your listeners involved.<\/strong>\u00a0 For example, before the last commercial break, I ask them to get pencil and paper to write down the three tips I guarantee will turn every job interview into a job offer.\u00a0 Then they have pencil and paper ready when I later give out my 800 number.<\/li>\n
  6. For those who are driving around without writing tools handy, ask your host if the listeners can call the station for the 800 number.<\/strong>\u00a0 As soon as you’re off the air, you call the station’s receptionist and give her or him your 800 number plus the title of your book.<\/li>\n
  7. Give the host some quotes from your book to use as segues.<\/strong>\u00a0 I offer quotes like: “Are You Singing The Song You Came To Sing?”\u00a0 And “If You Do What You’ve Always Done, You’ll Get What You’ve Always Gotten.\u00a0 Is That Enough?”<\/li>\n
  8. After the host uses these Inspirational Postcard Quotes on the air, I also offer them to listeners who order my book.<\/strong>\u00a0 Another bonus to increase orders.<\/li>\n
  9. Always thank both the host and the producer for the good job they are doing.<\/strong>\u00a0 After the show, also send each of them a handwritten note of thanks and an offer “Let’s do it again.”<\/li>\n
  10. You may also want to record your show by using a device available at most phone center stores, that will record both sides of the interview.\u00a0<\/strong> Then listen to your show to see how you can improve the next one.\u00a0 Keep on learning.<\/li>\n<\/ol>\n

    Learn more\u00a0about Joe Sabah and how he teaches others how to get booked on\u00a0dozens of radio shows<\/a>\u00a0without leaving home.<\/p>\n

    And don’t forget about National Public Radio<\/a>. It can be a goldmine for authors, speakers and experts.\u00a0One of the cool things about the NPR website is that you can use the search box at the top of the screen, search for shows on your area of expertise, then listen to the shows to see if you’d be a good fit.<\/p>\n

    Learn more about “How to Get Booked on National Public Radio.”<\/a>\u00a0\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

    Joe Sabah, author of the book “How to Get the Job You Really Want—and Get Employers to Call You” brags that he’s sold $357,000 worth of books by doing\u00a0682 radio interviews “and 680 of them by phone.” He’s one of the masters of radio interviewing and he shares these 10 tips on how to make\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":11,"wds_primary_category":609,"footnotes":""},"categories":[609],"tags":[608,620],"class_list":{"0":"post-1293","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tv-radio","7":"tag-authors-publishers","8":"tag-how-to-interview","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1293"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1293\/revisions"}],"predecessor-version":[{"id":41637,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1293\/revisions\/41637"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}