{"id":12840,"date":"2012-09-25T10:08:41","date_gmt":"2012-09-25T10:08:41","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=12840"},"modified":"2012-09-25T10:08:41","modified_gmt":"2012-09-25T10:08:41","slug":"how-to-pitch-your-new-product-to-magazines","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/print-media\/how-to-pitch-your-new-product-to-magazines\/","title":{"rendered":"How to pitch your new product to magazines"},"content":{"rendered":"<p><a href=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2012\/09\/Free-Publicity-Tip-22-Pitch-magazine-section-editor.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-12841\" style=\"margin: 6px 25px;float: left\" title=\"Free Publicity Tip 22 - Magazine publicity for new product\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2012\/09\/Free-Publicity-Tip-22-Pitch-magazine-section-editor.jpg\" alt=\"How to pitch magazine editors for a new product\" width=\"230\" height=\"307\" srcset=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2012\/09\/Free-Publicity-Tip-22-Pitch-magazine-section-editor.jpg 230w, https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2012\/09\/Free-Publicity-Tip-22-Pitch-magazine-section-editor-225x300.jpg 225w\" sizes=\"auto, (max-width: 230px) 100vw, 230px\" \/><\/a>You&#8217;re launching a product and you&#8217;re hoping for a big story in a national magazine.<\/p>\n<p>You find the editor&#8217;s name and email address in one of those expensive media directories. You write a pitch and email it to her.<br \/>\u00a0 \u00a0<br \/>\u00a0 \u00a0<\/p>\n<p><strong>Not so fast!<\/strong><\/p>\n<p>You&#8217;re probably pitching the wrong person. If it&#8217;s a big magazine, pitch one of the section editors. They decide what goes into their sections, and they might even write it themselves.<\/p>\n<p>Products like the Kindle and the iPhone get the really big stories. But your product probably won&#8217;t.<br \/>\u00a0<\/p>\n<p><strong>3 Ways to Pitch New Products<\/strong><\/p>\n<ul>\n<li>Send the product to the appropriate section editor and ask for a review.<br \/>\u00a0<\/li>\n<li>Suggest a staff member test your product against several other similar products made by your competitors.<br \/>\u00a0<\/li>\n<li>Submit a press release and high-resolution digital photo to the New Products editor.<\/li>\n<\/ul>\n<p>These days, getting into magazines is increasingly difficult because they&#8217;re saddled with lower advertising revenues, and too few staff members reading too many pitches.<\/p>\n<p>But here&#8217;s the good news. <strong>These journalists are leaving clues, online and off, about exactly what they need.<\/strong> And if you know where to look, you&#8217;ll have a leg up on all the other people who are pitching.<\/p>\n<p>Join me at 4 p.m. Eastern Time on Thursday, Oct. 4, for the webinar &#8220;<a href=\"https:\/\/www.publicityhound.com\/\" target=\"_blank\">How to Find Your Way into Glossy Magazines<\/a>.&#8221; If the time is inconvenient, sign up anyway because I&#8217;m recording it and you&#8217;ll get the replay link and all the bonuses.<\/p>\n<p><a href=\"https:\/\/www.publicityhound.com\/\" target=\"_blank\">Register here.<\/a><\/p>\n<p>What have you done to get your story into big or small magazines? Join the conversation below.<\/p>\n<p style=\"text-align: center\"><strong>* \u00a0 \u00a0 * \u00a0 \u00a0 *\u00a0<\/strong><\/p>\n<p>This is the 22nd in a series of &#8220;<a href=\"http:\/\/pinterest.com\/publicityhound\/50-tips-for-free-publicity\/\">50 Tips for Free Publicity<\/a>&#8221; on Pinterest. \u00a0If you like it, repin it by clicking on the &#8220;Pin It&#8221; button above. \u00a0And share it with your friends and followers on the other social media sites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;re launching a product and you&#8217;re hoping for a big story in a national magazine. You find the editor&#8217;s name and email address in one of those expensive media directories. You write a pitch and email it to her.\u00a0 \u00a0\u00a0 \u00a0 Not so fast! You&#8217;re probably pitching the wrong person. If it&#8217;s a big magazine,\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/print-media\/how-to-pitch-your-new-product-to-magazines\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":0,"footnotes":""},"categories":[615],"tags":[624,205],"class_list":{"0":"post-12840","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-print-media","7":"tag-magazines","8":"tag-pitching","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/12840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=12840"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/12840\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=12840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=12840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=12840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}