{"id":12771,"date":"2012-09-18T15:20:57","date_gmt":"2012-09-18T15:20:57","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=12771"},"modified":"2012-09-18T15:20:57","modified_gmt":"2012-09-18T15:20:57","slug":"21-spin-off-products-that-tie-into-your-book","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/content-creation\/21-spin-off-products-that-tie-into-your-book\/","title":{"rendered":"21 spin-off products that tie into your book"},"content":{"rendered":"

\"dairy<\/a>Authors, don’t make the mistake of thinking that your book is your key revenue generator and that, if you market it correctly, you’ll sell a lot of books and make a lot of money. That seldom happens in the real world.<\/p>\n

Your book should be a calling card that brings people into your funnel and encourages them to buy related products and services.\u00a0It’s called “milking the cow that’s already in the barn.”\u00a0<\/p>\n

That’s what rich authors do. Steve Harrison will talk about some of those spin-off products when he hosts the free webinar, “How to Achieve a Lot More Success as an Author by Discovering the Seven Things Rich Authors Know That Poor Authors Don’t”<\/strong> this Thursday, Sept. 20. \u00a0<\/p>\n

Register here, and choose from the webinar at 2 p.m. Eastern Time or 7 p.m. Eastern Time. If you miss them, you won’t be able to access a replay because he doesn’t record most of his sessions.<\/p>\n

Here are 21 spin-off products, at all pricepoints, that rich authors have created:<\/p>\n

    \n
  1. Video study course
    \u00a0<\/li>\n
  2. Seminar
    \u00a0<\/li>\n
  3. Downloads
    \u00a0<\/li>\n
  4. Ebooks
    \u00a0<\/li>\n
  5. CDs or DVDs
    \u00a0<\/li>\n
  6. Coaching sessions
    \u00a0<\/li>\n
  7. Paid newsletters
    \u00a0<\/li>\n
  8. Membership site
    \u00a0<\/li>\n
  9. Board games
    \u00a0<\/li>\n
  10. Wall calendars
    \u00a0<\/li>\n
  11. Teleseminars
    \u00a0<\/li>\n
  12. Webinars
    \u00a0<\/li>\n
  13. Speaking engagements
    \u00a0<\/li>\n
  14. Private, one-on-one consulting
    \u00a0<\/li>\n
  15. Group coaching programs
    \u00a0<\/li>\n
  16. Mousepads
    \u00a0<\/li>\n
  17. Coffee mugs
    \u00a0<\/li>\n
  18. Niche version of a book
    \u00a0<\/li>\n
  19. Mastermind group
    \u00a0<\/li>\n
  20. Weekend retreat
    \u00a0<\/li>\n
  21. Boot camp
    \u00a0<\/li>\n<\/ol>\n

    What spin-off products and services have you created, either from your book or from a core offering like consulting services? Which ones have been the most successful?<\/p>\n","protected":false},"excerpt":{"rendered":"

    Authors, don’t make the mistake of thinking that your book is your key revenue generator and that, if you market it correctly, you’ll sell a lot of books and make a lot of money. That seldom happens in the real world. Your book should be a calling card that brings people into your funnel and\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":0,"footnotes":""},"categories":[603],"tags":[608],"class_list":{"0":"post-12771","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-authors-publishers","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/12771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=12771"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/12771\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=12771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=12771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=12771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}