{"id":1276,"date":"2008-01-30T18:30:07","date_gmt":"2008-01-30T18:30:07","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/online-press-releases-help-your-ideal-customers-find-you\/"},"modified":"2025-06-08T19:35:00","modified_gmt":"2025-06-08T19:35:00","slug":"online-press-releases-help-your-ideal-customers-find-you","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/online-press-releases-help-your-ideal-customers-find-you\/","title":{"rendered":"Online press releases help your ideal customers find you"},"content":{"rendered":"<p>People searching for solutions to their problems type phrases like these into the search engines:<\/p>\n<ul>\n<li>&#8220;Relationship commitment issues&#8221;<\/li>\n<li>&#8220;Non-engagement letter&#8221;<\/li>\n<li>&#8220;Disgruntled employees&#8221;<\/li>\n<\/ul>\n<p>When you write press releases or articles that addresses your customers&#8217; problems, and then post them online, you can generate lots of attention, new business and even journalist interviews.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"Alan Weiss\" alt=\"Alan Weiss\" src=\"http:\/\/tbn0.google.com\/images?q=tbn:ZHj71Ci7mOUu8M:http:\/\/www.milliondollarconsulting2008\" width=\"91\" height=\"95\" align=\"left\" hspace=\"5\" \/>Management consultant <a href=\"http:\/\/www.summitconsulting.com\" target=\"_blank\" rel=\"noopener\">Alan Weiss,<\/a>\u00a0for example, wrote a press release with the phrase &#8220;creating loyal employees,&#8221; and distributed it through <a href=\"https:\/\/www.expertclick.com\/Expert\/JoinAsAnExpert.aspx\" target=\"_blank\" rel=\"noopener\">Expertclick: The Online Yearbook of Experts<\/a>. So far, more than 1,400 people have opened it.<\/p>\n<p>When psychologist Debra Burrell wanted attention for her services, Expertclick devised the phrase &#8220;relationship commitment issues&#8221; for her, which showed up again and again in her online release. That phrase has a high Keyword Effectiveness Index, which means that there are many searches but few web pages using that exact phrase.<\/p>\n<p>Expertclick found the phrase <a href=\"http:\/\/www.expertclick.com\/ErrorPage.aspx?aspxerrorpath=\/errorpage.aspx\" target=\"_blank\" rel=\"noopener\">&#8220;non-engagement letter&#8221;<\/a> for <a href=\"http:\/\/www.lawbizblog.com\/\" target=\"_blank\" rel=\"noopener\">Ed Poll,<\/a> who has a legal marketing firm. Law firms search on that phrase when they&#8217;re firing clients who don&#8217;t pay and they need Ed&#8217;s help to get new business.<\/p>\n<p>If you don&#8217;t know the phrases that your ideal clients type into the search engines, let Expertclick help you with one of their fee-based services. Or write your own releases&#8212;up to 52 a year&#8212;and let Exertclick distribute them online. Dozens of Publicity Hounds have raved about this service.<\/p>\n<p>When you register for an ExpertClick.com page, you get a search-engine optimized Press Room page, and you can add content instantly to the Web.<\/p>\n<p>Lock in a $100 Publicity Hound discount on top of its double early-order discount to drop the cost from $895 to $695. Save $200 on all sizes when you order from the link below by Thursday, January 31. Prices go up $100 in February.<\/p>\n<p>Call the office in Washington, D.C., at 202-333-5000<span class=\"skype_tb_imgA\" id=\"skype_tb_droppart_0\" title=\"Change country code ...\"><\/span><span class=\"skype_tb_imgFlag\" id=\"skype_tb_img_f0\"><\/span><span class=\"skype_tb_imgS\" id=\"skype_tb_img_s0\"><\/span><span class=\"skype_tb_injectionIn\" id=\"skype_tb_text0\"><\/span><span class=\"skype_tb_innerText\" id=\"skype_tb_innerText0\">202-333-5000<\/span><span class=\"skype_tb_imgR\" id=\"skype_tb_img_r0\"><\/span>, and ask for the &#8220;Publicity Hound Discount&#8221; or <a href=\"https:\/\/www.expertclick.com\/Expert\/JoinAsAnExpert.aspx\" target=\"_blank\" rel=\"noopener\">order online<\/a>.<a href=\"https:\/\/www.expertclick.com\/Expert\/JoinAsAnExpert.aspx\" target=\"_blank\" rel=\"noopener\"><br \/> <\/a><br \/> See all the benefits at <a href=\"http:\/\/www.ExpertBrochure.com\" target=\"_blank\" rel=\"noopener\">http:\/\/www.ExpertClick.com\/Brochure<\/a>.<\/p>\n<p>You can use the $200 savings on any level of membership in the Yearbook of Experts, too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People searching for solutions to their problems type phrases like these into the search engines: &#8220;Relationship commitment issues&#8221; &#8220;Non-engagement letter&#8221; &#8220;Disgruntled employees&#8221; When you write press releases or articles that addresses your customers&#8217; problems, and then post them online, you can generate lots of attention, new business and even journalist interviews. Management consultant Alan Weiss,\u00a0for\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/online-press-releases-help-your-ideal-customers-find-you\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":7,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[618,13,214],"class_list":{"0":"post-1276","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-client-attraction","8":"tag-press-releases","9":"tag-target-market","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1276"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1276\/revisions"}],"predecessor-version":[{"id":41647,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1276\/revisions\/41647"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}