I’m mentioned in more than 50 books on marketing, publicity, media relations and small business, and I’m always amazed at the number of leads and sales that result.<\/p>\n
Publicity Hounds who want to promote their expertise should be trying to get into as many books as they can, too.<\/p>\n
But how do you track down authors who are writing about your area of expertise?\u00a0 Start by subscribing to Dan Poynter’s excellent newsletter “Publishing Poynter’s Marketplace.”\u00a0 It’s packed with queries from authors who are looking for certain kinds of sources to interview, or for experts who can write entire chapters.<\/p>\n
Today’s issue, for example, includes this fun query:<\/p>\n
\nI am compiling stories for a possible book on funny, interesting or unusual and amazing stories of THINGS THAT HAPPENED IN CHURCH or during a solemn occasion.\u00a0 Email your stories along with your name and e-mail address to mailto:jaybcain@gmail.com.<\/a> You can contact me 423-472-3658.\u00a0 Betty Cain, http:\/\/www.bedfordpublications.com\/<\/a><\/p>\n<\/blockquote>\n
If you need stories for your own book, send them to Dan at DanPoynter@ParaPublishing.com<\/a> and put \u201cStories Wanted\u201d in the subject line.\u00a0 Focus on a single topic and provide your contact information.\u00a0 Write tight.\u00a0 Limit your listing to 100 words.\u00a0 Conform to the format so he can copy\/paste with no editing.\u00a0 Listings are free.<\/p>\n
Two more tips:<\/p>\n
\n
- Before you send that article or chapter off to an editor, include an enticing title or headine.\u00a0 I have several dozen sample headlines in my free article Headlines for How-to Articles.<\/a>\u00a0<\/li>\n<\/ul>\n
\n
- If you have a vitual assistant, put her to work tracking down authors who are writing books on your area of expertise.\u00a0 Don’t have a virtual assistant to do your grunt work?\u00a0 Read my free articles Hire a Virtual Assistant to Help with PR, Publicity<\/a>\u00a0and Train Your Virtual\u00a0Assistant to Help with Publicity.<\/a> (VAs, have you thought about adding PR to your services? If so, this article will give you lots of ideas about skills you can learn, then raise your hourly rates!)\u00a0\u00a0\u00a0<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
I’m mentioned in more than 50 books on marketing, publicity, media relations and small business, and I’m always amazed at the number of leads and sales that result. Publicity Hounds who want to promote their expertise should be trying to get into as many books as they can, too. But how do you track down\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[43,465],"class_list":{"0":"post-1273","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-book-marketing","8":"tag-free-pr-tools","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1273"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1273\/revisions"}],"predecessor-version":[{"id":41651,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1273\/revisions\/41651"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}