{"id":1272,"date":"2008-01-25T10:28:10","date_gmt":"2008-01-25T10:28:10","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/green-marketing-5-simple-rules-to-follow\/"},"modified":"2025-06-08T19:44:56","modified_gmt":"2025-06-08T19:44:56","slug":"green-marketing-5-simple-rules-to-follow","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/green-marketing-5-simple-rules-to-follow\/","title":{"rendered":"Green marketing: 5 simple rules to follow"},"content":{"rendered":"<p>If your\u00a0product isn&#8217;t environmentally friendly, or the marketing message for your green product is poorly planned,\u00a0consumer groups will be all over you, like they were when they targeted Home Depot\u00a0for\u00a0sustainable harvested wood, Nike for child labor practices, and McDonald&#8217;s for Styrofoam clamshells and\u00a0obesity.<\/p>\n<p>This article\u00a0by Jacquelyn Ottman\u00a0of <a target=\"_blank\" href=\"http:\/\/www.greenmarketing.com\/\" rel=\"noopener\">J. Ottman Consulting, Inc.<\/a>, featured in The Navigator newsletter, recommends five simple rules to follow when marketing your green product:<\/p>\n<ul>\n<li>\n<div>Know your customer<\/div>\n<\/li>\n<li>\n<div>Empower consumers<\/div>\n<\/li>\n<li>\n<div>Be transparent<\/div>\n<\/li>\n<li>\n<div>Reassure the buyer<\/div>\n<\/li>\n<li>\n<div>Consider your pricing<\/div>\n<\/li>\n<\/ul>\n<p>Follow the rules, then be sure to discuss them during media <a target=\"_blank\" href=\"https:\/\/www.publicityhound.com\/\" rel=\"noopener\">interviews,<\/a> at your blog, at <a target=\"_blank\" href=\"https:\/\/www.publicityhound.com\/\" rel=\"noopener\">other blogs<\/a>\u00a0and in <a target=\"_blank\" href=\"https:\/\/www.publicityhound.com\/\" rel=\"noopener\">press releases<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your\u00a0product isn&#8217;t environmentally friendly, or the marketing message for your green product is poorly planned,\u00a0consumer groups will be all over you, like they were when they targeted Home Depot\u00a0for\u00a0sustainable harvested wood, Nike for child labor practices, and McDonald&#8217;s for Styrofoam clamshells and\u00a0obesity. This article\u00a0by Jacquelyn Ottman\u00a0of J. Ottman Consulting, Inc., featured in The Navigator\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/green-marketing-5-simple-rules-to-follow\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[427,607],"class_list":{"0":"post-1272","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-marketing","8":"tag-promotions","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1272"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1272\/revisions"}],"predecessor-version":[{"id":41653,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1272\/revisions\/41653"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}