The Publicity Hound’s
\nTips of the Week
\nIssue #457 June 30, 2009<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===============================
\nIn This Issue
\n===============================<\/p>\n
1. Feed Your Twitter Tribe<\/p>\n
2. Avoid Excessive Links<\/p>\n
3. Think Christmas in July<\/p>\n
4. Another Facebook Annoyance<\/p>\n
5. Reach Interior Design Students<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Video of the Week<\/p>\n
8. And at My Blog…<\/p>\n
=====================================
\n1. Feed Your Twitter Tribe
\n=====================================<\/p>\n
If you use Twitter to provide lots of helpful tips and advice to
\nyour tribe, what happens to all that great content you’re dishing
\nup every day?<\/p>\n
The more you tweet, the more your tips get pushed to the bottom
\nof your feed, right? Does that mean they’re as stale as last
\nweek’s leftovers?<\/p>\n
Not if you follow the lead of Chris Knight, CEO of
\nEzineArticles.com, who came up with a clever idea this week on
\nhow to recycle his tweets and encourage others to share them.<\/p>\n
He collected more than 50 of his own tweets and organized them
\ninto four categories: tips and training snippets, fun facts,
\ninside information and motivation moments.<\/p>\n
At the end of each tweet, you can click on the link and it
\nwill take you directly to your Twitter sign-in page. Once
\nyou’ve signed in, the retweet will automatically appear in the
\nwindow. All you have to do is click on “update.”<\/p>\n
One caution, however. I noticed that in some cases, the addition What a fabulous way to feed your Twitter tribe with information Still confused by Twitter, or not getting the return on ===================================== Submitting articles to EzineArticles.com can pull traffic to your But don’t make the mistake of stuffing lots of links into your You should have no more than four links in each article:<\/p>\n –Two links within the body copy that lead to websites you don’t –Two self-serving links that can lead to your own websites or Here’s a tip I learned during yesterday’s “faculty office hours” The second self-serving link should be hyperlink text. That means Why does Stompernet recommend this?<\/p>\n Because many publishers, when reprinting your articles offline, Check out the cool video “Guide to Avoiding Excessive Links.”<\/a><\/p>\n ===================================== Smart Publicity Hounds are poring over their media contact lists Many of these media outlets, particularly national magazines, This year, inexpensive gifts that offer high value, as well as The very best guide on the market for holiday gift coverage is If you’re donating a portion of the product price to a nonprofit ===================================== Many Facebook users who weren’t able to grab a vanity URL for But–surprise!–Facebook raised the number of Fans you must have That sent lots of angry users to the message boards, blogs and Instead of complaining, how about trying to unravel some of the Then, when you’re done, take a look at all the topics Christine ===================================== This week, four Publicity Hounds have ideas on how Jeanette From Judy Soccio:<\/p>\n “ASID (American Society of Interior Designers) has student From Bruce Jones:<\/p>\n “Being that most of the interns are college students and are From Susan Murphy:<\/p>\n “Join some of the many LinkedIn groups for interior designers and The Publicity Hound says:<\/p>\n If you’re using LinkedIn to promote, which can be powerful, make During the teleseminar I conducted with him last summer on “How Read all the responses to last week’s Help This Hound question.<\/a><\/p>\n =============================== Cynthia Harvey, of Pasadena, Calif., writes:<\/p>\n “I am a fashion designer, sewing instructor and fashion career “I own The Sewing Studio in Old Town Pasadena, Calif., where I “For almost two years, I have taught hundreds of students. My “How do I reach my goal without an ad budget?”<\/p>\n The Publicity Hound says:<\/p>\n I can also think of several ways to collaborate with other ================================ Thanks to Publicity Hound Karla Little, of Toverton, R.I., for ================================ Michael Jackson songs won’t stop playing inside my head–help!<\/a><\/p>\n Retailer’s guide lists clever ideas for in-store promotions<\/a><\/p>\n Online press releases: 8 powerful reasons to keep using them<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #457 June 30, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. Feed Your Twitter Tribe 2. Avoid Excessive Links 3. Think Christmas in July 4. Another Facebook Annoyance 5. Reach Interior Design Students 6. Help This Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[25,16,17,10,21],"class_list":{"0":"post-127","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-business-promotion","8":"tag-facebook","9":"tag-holiday-gift-guide","10":"tag-twitter","11":"tag-vas-virtual-assistants","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/127\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nof “RT @EzineArticles”<\/a> will make the tweet longer than 140
\ncharacters, so you may have to shorten it.<\/p>\n
\nthey don’t have to dig up themselves. You’ve suddenly given new
\nlife to a lot of your old but valuable content.<\/p>\n
\ninvestment that you expected? Let Warren Whitlock guide you. See
\n“How to Use Twitter to Amass an Army of Followers, Customers &
\nValuable Contacts–and Promote.”<\/p>\n
\n2. Avoid Excessive Links
\n=====================================<\/p>\n
\nwebsite or blog and make it easy for others to republish your
\ncontent.<\/p>\n
\narticles, or the EzineArticles police might reject them.<\/p>\n
\nown. These should be inserted after the third paragraph.<\/p>\n
\nblog. These should be in the author resource box at the end.<\/p>\n
\ncall hosted by\u00a0 Stompernet, the membership site for Internet
\nmarketers.<\/p>\n
\nmy author resource box would include the phrase “publicity tips.”
\nThat phrase would be a live ink that would lead the reader to my
\nhomepage at http:\/\/publicityhound.com<\/a><\/p>\n
\nwill reprint them exactly as they appear on the screen. If an
\narticle doesn’t include a raw link, the reader doesn’t have the
\noption of clicking on hyperlink text and going to your website.
\nWithout a raw link, readers won’t know where to find your site.
\nAnd you lose.<\/p>\n
\n3. Think Christmas in July
\n=====================================<\/p>\n
\nright now, on the lookout for newspapers, magazines, wire
\nservices, TV and radio shows and other media outlets that are
\nhungry for press releases and photos of consumer products that
\nwould make great holiday gifts.<\/p>\n
\nwork six months ahead of time. Know their deadlines so you can
\nstart pitching while lots of other clueless people are lying on
\nthe beach.<\/p>\n
\nenvironmentally friendly gifts, will take precedence.<\/p>\n
\nThe Gift List, which includes contact information, deadlines and
\npitching tips for hundreds of media outlets.<\/p>\n
\nor charitable group, mention that in your pitch.<\/p>\n
\n4. Another Facebook Annoyance
\n=====================================<\/p>\n
\ntheir Fan Pages several weeks ago, because they didn’t have at
\nleast 1,000 Fans, waited patiently until this past Sunday when
\nFacebook opened up the URLs again to everybody who got closed out
\nthe first time.<\/p>\n
\nfrom 25 to 100.<\/p>\n
\ntheir own Facebook profiles where they ranted about how Facebook
\nunfairly raised the bar at the last minute.<\/p>\n
\nother complexities of the world’s largest social networking site
\nand figuring out what you CAN do to make the experience better
\nfor you and your Facebook Friends?<\/p>\n
\nBuffaloe covered on June 4 when she was my expert on a
\nteleseminar on “11 Ways to Avoid Missed Opportunities on
\nFacebook.” We included 28 pages of illustrated handouts that walk
\nyou step-by-step through some of the most confusing parts of the
\nsite.<\/p>\n
\n5. Reach Interior Design Students
\n=====================================<\/p>\n
\nSimpson, of Lakewood Ranch, Fla., can market her ebook, “From
\nInterior Design Intern to Employee: How to be a Keeper (Including
\nTips from those Who Hire)”, to interior design interns:<\/p>\n
\nmembers, and they do a lot to involve students in the society’s
\nactivities. Contact your local ASID chapter to be included in
\ntheir newsletter, and offer to do a presentation to student
\nchapters. ASID also has a LinkedIn group where you could promote
\nyour book.”<\/p>\n
\nheavily into Facebook and YouTube, how about producing several
\nvideos? Make some simple two- to three-minute videos about
\ngetting a job, with links to Amazon or wherever you’re selling
\nthe book.”<\/p>\n
\npromote your book (or blog if you have one) through those
\ngroups…I am an interior designer and brand marketing
\nprofessional and find new resources through my groups all the
\ntime.”<\/p>\n
\nsure you aren’t too heavy-handed with the promotion. LinkedIn
\nexpert Scott Allen says you must be very savvy about how you use
\nthis site in a marketing campaign. Do it right, and you can
\nencourage hundreds of your connections to also promote for you.<\/p>\n
\nto Use LinkedIn to Promote Anything–Ethically & Powerfully,” he
\noffered an entire timeline of what a promotional campaign would
\nlook like on LinkedIn.<\/p>\n
\n6. Help This Hound
\n===============================<\/p>\n
\nadvisor.<\/p>\n
\nhave fun teaching kids, teens and adults about the fashion
\nindustry and how to sew.<\/p>\n
\ngoal is to teach 100 each month.<\/p>\n
\norganizations in your community. Let’s see how many other ideas
\nmy Hounds can generate. Hounds with great suggestions for Cynthia<\/a>
\n can post them to my blog.<\/a><\/p>\n
\n7. Hound Video of the Week
\n================================<\/p>\n
\nthis video of a four-legged hound defending itself from stealing<\/a>
\n its own bone.<\/a> If this doesn’t make you laugh out loud, I’ll be
\ndoggone.<\/p>\n
\n8. And at My Blog…
\n=================================<\/p>\n