Thanks to Publicity Hound Laura Jackson for calling attention to the issue of video pitching—in other words, pitching a blogger by creating a clever video in which you are shown\u00a0delivering the pitch.<\/p>\n
Blogger Jeremiah Owyang<\/a>, a web strategist shown here,\u00a0posted this item<\/a>\u00a0in which he raved about the clever video pitch from two authors who wanted to call his attention to their new ebook on social media marketing.<\/p>\n I commented and said that even though video pitching is OK now, I predict many publicists and others will be trying it instead of conventional pitching by phone or email, and\u00a0the technique will become overused.\u00a0I also thought the intro to the video, in which one author made light of Jeremiah’s name (“Jeremiah\u00a0was a bullfrog…” from the Three Dog Night hit “Joy to the World”) was a risky way of trying to catch somebody’s attention.\u00a0You never know if the journalist or blogger is\u00a0sensitive about their name.<\/p>\n The\u00a0Jeremiah reference also ate up precious time. Video pitches, regardless of how clever, need to be short. This one ran\u00a0a minute and 40 seconds. \u00a0<\/p>\n For more tips on pitching bloggers, see my article “Let Bloggers Create Publicity for You.”<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Thanks to Publicity Hound Laura Jackson for calling attention to the issue of video pitching—in other words, pitching a blogger by creating a clever video in which you are shown\u00a0delivering the pitch. Blogger Jeremiah Owyang, a web strategist shown here,\u00a0posted this item\u00a0in which he raved about the clever video pitch from two authors who wanted\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[29,205,610,59],"class_list":{"0":"post-1264","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-media-relations","8":"tag-pitching","9":"tag-publicist","10":"tag-video","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1264"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1264\/revisions"}],"predecessor-version":[{"id":41660,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1264\/revisions\/41660"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}