Gail Sideman of Milwaukee, Wisconsin writes:<\/p>\n
“I’m what the business calls a veteran publicist and media relations\u00a0professional who has landed quality hits, and believes she does a good\u00a0 job in explaining how a PR or publicity campaign works to those who\u00a0 have never been involved in one.<\/p>\n
“I outline the fact that an online newsroom is necessary and why, and that a foundation and reputation\u00a0must be built before reporters have enough trust to include or feature\u00a0 the client in a big story. I also explain the differences between\u00a0public relations and advertising.\u00a0<\/p>\n
“Despite all of this and making sure\u00a0potential clients know what they’re getting into before they sign on\u00a0the dotted line, I have found that some people, two or three months\u00a0
\ninto the effort, maybe while we’re still trying to build a quality\u00a0online press room, question why I have not been able to score that\u00a0 ‘big story’ for them.<\/p>\n
“How do other media relations professionals deal with\u00a0 complaining clients after they’ve already explained the industry to\u00a0them and they’re working diligently to do things in step?”<\/p>\n","protected":false},"excerpt":{"rendered":"
Gail Sideman of Milwaukee, Wisconsin writes: “I’m what the business calls a veteran publicist and media relations\u00a0professional who has landed quality hits, and believes she does a good\u00a0 job in explaining how a PR or publicity campaign works to those who\u00a0 have never been involved in one. “I outline the fact that an online newsroom\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":606,"footnotes":""},"categories":[606],"tags":[34,610],"class_list":{"0":"post-1259","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-help-this-hound","8":"tag-publicist","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1259"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1259\/revisions"}],"predecessor-version":[{"id":41661,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1259\/revisions\/41661"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}