{"id":1250,"date":"2008-01-07T23:01:03","date_gmt":"2008-01-07T23:01:03","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/google-reporters-bloggers-before-pitching\/"},"modified":"2025-06-08T19:55:20","modified_gmt":"2025-06-08T19:55:20","slug":"google-reporters-bloggers-before-pitching","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/google-reporters-bloggers-before-pitching\/","title":{"rendered":"Google reporters, bloggers before pitching"},"content":{"rendered":"

Online PR and social media expert\u00a0BL Ochman<\/a>\u00a0reminds us to\u00a0Google reporters and bloggers whom we’re targeting with pitches and press releases, so we’ll\u00a0know if they’ve covered our competitors.<\/p>\n

Her eight-question quiz<\/a> for PR people is a dandy. It\u00a0includes a question I can’t ever remember\u00a0anyone asking:<\/p>\n

Are you reading your competitors’ press releases?<\/p><\/blockquote>\n

If not, start. Subscribe to the RSS feed. Or set up a Google Alert<\/a>\u00a0so that Google delivers to you once a day, once a week or as soon as it appears online, anything—from blog posts to videos—that mentions your competitors.\u00a0\u00a0<\/p>\n

BL offered practical, no-nonsense advice when she was my guest during a teleseminar on\u00a0“How to Write a Pitch Letter More Powerful Than a News Release,”<\/a> and many of her tips work equally well when you’re pitching bloggers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Online PR and social media expert\u00a0BL Ochman\u00a0reminds us to\u00a0Google reporters and bloggers whom we’re targeting with pitches and press releases, so we’ll\u00a0know if they’ve covered our competitors. Her eight-question quiz for PR people is a dandy. It\u00a0includes a question I can’t ever remember\u00a0anyone asking: Are you reading your competitors’ press releases? If not, start. Subscribe\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[67,29,205],"class_list":{"0":"post-1250","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-google","8":"tag-media-relations","9":"tag-pitching","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1250"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1250\/revisions"}],"predecessor-version":[{"id":41667,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1250\/revisions\/41667"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}