This week’s edition of my local weekly newspaper had another one of those ghastly ground-breaking photos.<\/p>\n
You know what it looks like because you’ve seen hundreds of them.\u00a0 Four guys wearing business suits and hard hats are posing, each with their foot on a shovel, looking very uncomfortable and out of place.<\/p>\n
These photos belong in the same category with the photos of oversized cardboard checks being passed from one person to another, or the ribbon-cutting photos that feature a 3-foot pair of cardboard scissors.<\/p>\n
C’mon, Hounds.\u00a0 You can do better than that.<\/p>\n
How about promising yourself that from now on, you will never assign, allow, take or request one of those horrible ground- breaking, ribbon-cutting or check-passing photos?<\/p>\n
Instead, think creatively about how to promote a donation, the opening of a new business, or a new construction project.<\/p>\n
If you’re coming up dry, Dan Collins can help.\u00a0 He’s the creative media relations director at Mercy Medical Center in Baltimore.\u00a0 When I interviewed him during a teleseminar a few years ago on “Fun Alternatives to Boring Ground-breakings, Ribbon-cuttings & Check-passings,” I knew there was no excuse to resort to those cliche photos or staged media events.\u00a0 The teleseminar is available as a CD or an electronic transcript that you can be reading in minutes, as soon as your order is approved.<\/p>\n
Read more about what you’ll learn at “Craigslist: A Valuable Publicity Tool.”<\/a><\/p>\n Dan offers dozens more creative ideas on how to promote a hos- pital or medical center.\u00a0 “How to Make Hospital PR an Easy Pill to Swallow” is also available as a CD or an electronic transcript.\u00a0 Read more about what you’ll learn at http:\/\/tinyurl.com\/lr6qf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" This week’s edition of my local weekly newspaper had another one of those ghastly ground-breaking photos. You know what it looks like because you’ve seen hundreds of them.\u00a0 Four guys wearing business suits and hard hats are posing, each with their foot on a shovel, looking very uncomfortable and out of place. These photos belong\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":0,"footnotes":""},"categories":[1],"tags":[328,619,205],"class_list":{"0":"post-1245","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-event-publicity","8":"tag-photos-graphics","9":"tag-pitching","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1245"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1245\/revisions"}],"predecessor-version":[{"id":41668,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1245\/revisions\/41668"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}