Several years ago, I saw the same psychiatrist interviewed for a\u00a0story about New Year’s resolutions almost everywhere I looked.<\/p>\n
He\u00a0was quoted as saying that Jan. 1 is the worst day of the year to\u00a0 make them. That’s because\u00a0most of us are stressed out from the holidays. We’ve overspent and overeaten.\u00a0We’re tired. We’re cranky. And we’re definitely not in the mood to lose weight,\u00a0stop smoking, or do good deeds for others.<\/p>\n
I can remember thinking about how that contrarian viewpoint\u00a0pulled the media like a magnet. While all the other psychiatrists\u00a0were zigging, this guy was zagging.<\/p>\n
As I explained in my ebook How to be a Kick-butt Publicity Hound<\/a>, the next time you’re tempted to\u00a0 jump onboard with all the other experts from your industry and start doling out advice, ask yourself if offering the contrarian view either via a press release or a pitch would be a lot smarter.\u00a0Quite often, it is.<\/p>\n","protected":false},"excerpt":{"rendered":" Several years ago, I saw the same psychiatrist interviewed for a\u00a0story about New Year’s resolutions almost everywhere I looked. He\u00a0was quoted as saying that Jan. 1 is the worst day of the year to\u00a0 make them. That’s because\u00a0most of us are stressed out from the holidays. We’ve overspent and overeaten.\u00a0We’re tired. We’re cranky. And we’re\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[601,605,13,607],"class_list":{"0":"post-1241","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-holidays","8":"tag-news-events","9":"tag-press-releases","10":"tag-promotions","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1241"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1241\/revisions"}],"predecessor-version":[{"id":41020,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1241\/revisions\/41020"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}