The Publicity Hound’s
\nTips of the Week
\nIssue #456 June 23, 2009<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===============================
\nIn This Issue
\n===============================<\/p>\n
1. Would You Embarrass the Host?<\/p>\n
2. Gift Guides Stress Value<\/p>\n
3. Write a Book in a Weekend<\/p>\n
4. Brag About Publicity on Facebook<\/p>\n
5. Promoting a Book on Marketing<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Joke of the Week<\/p>\n
8. And at My Blog…<\/p>\n
=====================================
\n1. Would You Embarrass the Host?
\n=====================================<\/p>\n
What would you do if this happened to you?<\/p>\n
You and your business partner take turns appearing as guest
\nexperts on a weekly TV talk show in your community. The
\ninterviewer, one of the best in the business, has been
\ninterviewing you and your partner for several months, so he knows
\nyou fairly well.<\/p>\n
During one segment, which is broadcast live, he accidentally
\ncalls you by your partner’s first name. Would you correct him on
\ncamera and risk embarrassing him in front of thousands of
\nviewers?<\/p>\n
Be honest. Would you? Should you?<\/p>\n
A reader called to tell me that’s exactly what happened to her
\nrecently when she was being interviewed. She gently corrected the
\nhost without making a big deal out of it.<\/p>\n
After the show, he was furious–not at her, but at the producer
\nwho put the wrong name on the teleprompter.<\/p>\n
The woman asked me if she did the right thing, even though she
\nembarrassed him. I said I thought that what she did was fine.
\nBut I wanted a second opinion and forwarded the question to
\nConnie Dieken, a Cleveland TV personality and media coach.<\/p>\n
Connie said:<\/p>\n
“Your reader was right to offer a gentle correction. Here’s why.
\nA guest’s primary responsibility is to the television audience,
\nnot the host. The host is the conduit to the audience.<\/p>\n
“I know how embarrassing it can be for a TV host to use the wrong
\nname. But it’s a shame that the host lashed out at the producer
\nfor writing the wrong name on his script. Producers have a lot
\non their plates–they’re under pressure writing and organizing
\nloads of reports as well as making sure their shows start and
\nstop on time.<\/p>\n
“Bottom line, the host was livid because he was embarrassed and
\nhad to take the blame publicly. It’s the reverse of the famous
\nBroadcast News movie scene where the producer (Holly Hunter)
\nspoon-fed the anchor (William Hurt) with intelligent remarks and
\nmade him look good. It goes both ways.<\/p>\n
“Your reader made the right call with a calm correction of
\nher name. Kudos for having the grace to do it politely.”<\/p>\n
Connie gives more great advice on how to act–and react–when
\nyou’re the guest on a TV talk show. When I interviewed her on
\n“How to be a TV Talk Show Host’s Dream Date,” she offered sage
\nadvice to guest experts who must handle difficult questions from
\nTV interviewers, look cool under the hot studio lights, and give
\nsuch a sterling performance that when the interview ends, the
\nproducer invites them back.<\/p>\n
=====================================
\n2. Gift Guides Stress Value
\n=====================================<\/p>\n
If you sell a consumer product or service that would make an
\nideal gift, you should be trying to generate publicity in holiday
\ngift guides, even though the economy stinks.<\/p>\n
Gift guides are special sections in newspapers and magazines,
\nand special features on TV and radio, devoted specifically to
\nholiday gift giving.<\/p>\n
Between now and December, journalists and broadcasters will be
\nlooking for press kits about products and services tied to three
\nangles:<\/p>\n
–If the gift you sell costs under $50, or even under $25, you
\nhave a golden opportunity to play up that pricing because of the
\nbad economy. Even if the media aren’t looking for strict price
\nguidelines, a pitch that highlights the value of your product
\nwill catch their eye. Most luxury-oriented media outlets are
\nmentioning value for price. AARP, Real Simple, and Good
\nHousekeeping are just a few magazines that are looking for low
\nprice gifts this season.<\/p>\n
–If your brand is involved with a charitable group, say so when
\nyou pitch. Economic downturns hit charitable organizations hard,
\nand the media want to know about companies that are still giving
\nback to society. Self, Family Circle and Seventeen magazines are
\nall looking for gifts that have a charitable component. Readers
\nfeel good about supporting these products and appreciate hearing
\nabout them.<\/p>\n
–During a period of high unemployment, you have ample
\nopportunity to pitch regional publications if you keep your
\nmanufacturing on-shore.<\/p>\n
The trick is finding these media outlets. You can make hundreds
\nof phone calls and spend weeks researching on the Internet. Or
\nyou can subscribe to The Gift List, which features contact
\ninformation, pitching tips and background on hundreds of media
\noutlets.<\/p>\n
Each journalist profile is packed with details on which consumer
\nproducts they cover, what interests them the most, how they like
\nto hear about new products, specifications for sending photos,
\nwhether they welcome press kits for your books, and more.<\/p>\n
The Gift List<\/a> will knock 15 percent off the subscription price if Many national magazines work six months ahead of the publication ===================================== If you’re thinking of writing a book to promote your expertise, If so, you’re one of the lucky ones. Some authors quit their Ann McIndoo, the former creative assistant to motivational She has helped 238 authors write their books in just three days, Her system works best for authors who are writing non-fiction Ann will explain her system during a free telephone seminar with ======================================== When you score publicity in traditional media outlets or –Post a Note to your Fan Page and link to the online video or –If you’re included in an article that appeared online, link to –Excerpt tips you’ve offered to newspapers and magazines and –Has a blogger written about you? Link to the post, and –Share with your Friends and Fans what it was like to be –Don’t forget about Internet radio shows. Let your Friends and Do you know the difference between Facebook Friends and Fans? Do If not, “11 Ways to Avoid Missed Opportunities on Facebook” ===================================== This week, five Publicity Hounds have tips for Judith Sherven and From Marcia Yudkin:<\/p>\n “The website for your book does not contain a way to contact you. From Shel Horowitz:<\/p>\n “This is a perfect book for partnership marketing (something I From Donna Cook:<\/p>\n Blogs, Facebook, Twitter, MySpace, go for it (if you haven’t The Publicity Hound says:<\/p>\n Does your Facebook profile include a Fan Page for the book? Have Read all the responses to last week’s Help This Hound question. <\/a><\/p>\n =============================== Jeanette Simpson of Lakewood Ranch, Fla., writes:<\/p>\n “I have just published my first book, From Interior Design Intern “It’s written specifically to help interior design interns “Aside from social networking, contacting university design The Publicity Hound says:<\/p>\n Targeting a niche is often much easier than targeting a more Hounds with marketing ideas for her book<\/a> can post them to my blog.<\/p>\n ================================ Thanks to Publicity Hound Sophie Wajsman of Melbourne, Australia If a fire hydrant has H2O inside, what does it have outside? ================================= Squidoo to limit number of outbound links to the same domain<\/a><\/p>\n 20 social media tips point to four common mistakes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #456 June 23, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. Would You Embarrass the Host? 2. Gift Guides Stress Value 3. Write a Book in a Weekend 4. Brag About Publicity on Facebook 5. Promoting a\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[43,16,4,7],"class_list":{"0":"post-124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-marketing","8":"tag-facebook","9":"tag-media-interviews","10":"tag-tv-publicity","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=124"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/124\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nyou subscribe by June 30 using this link.<\/p>\n
\ndate and they’re reviewing pitches right now. So get going, or
\nlose out.<\/p>\n
\n3. Write a Book in a Weekend
\n=====================================<\/p>\n
\ndo you dread having to devote your entire vacation, and precious
\ntime away from your family, to write the first draft?<\/p>\n
\nfull-time jobs and take sabbaticals so they can spend years
\nwriting and rewriting.<\/p>\n
\nspeaker Tony Robbins, has developed a system for writing the
\nfirst draft of a non-fiction book in just one weekend–a fraction
\nof the time it takes most authors.<\/p>\n
\nthanks to time-saving shortcuts.<\/p>\n
\nbooks on topics they know well, particularly how-to, leadership,
\nbusiness, self-help and autobiographies.<\/p>\n
\nSteve Harrison at 2 and 7 p.m. Eastern Time on Thursday, June 25.<\/p>\n
\n4. Brag About Publicity on Facebook
\n========================================<\/p>\n
\nonline, be sure to let your Facebook Friends and Fans know.<\/p>\n
\nradio interview. But go one step further. Ask your Fans to
\ncritique your performance.<\/p>\n
\nit.<\/p>\n
\ntell your Friends and Fans where they can find the article
\nonline.<\/p>\n
\nencourage your Facebook Friends and Fans to comment at the blog.<\/p>\n
\ninterviewed by the media. How did you prepare for difficult
\nquestions? Did you take advantage of media training before
\nappearing on a TV show? What little extras did you include in
\nyour pitch that tipped the scales in your favor?<\/p>\n
\nFans know how to find the archives.<\/p>\n
\nyou know where on Facebook you can and can’t promote? Do you know
\nabout other social media sites that let you sync your Facebook
\naccount with theirs so you can save valuable time and recycle
\ncontent?<\/p>\n
\nexplains how. The audio and electronic transcript of the
\nteleseminar I hosted several weeks ago is now available. They
\ndiscuss common errors that newbies and others make when they
\ndon’t understand all the ways to build a huge following on
\nFacebook.<\/p>\n
\n5. Promoting a Book on Marketing
\n=====================================<\/p>\n
\nJim Sniechowski, of Las Vegas, Nev., on how to market their new
\nbook “The Heart of Marketing: Love Your Customers and They
\nWill Love You Back.”<\/p>\n
\nTherefore, it is impossible for someone who sees the publicity
\nyou are generating to contact you with just a click. During your
\npublicity efforts, you should always make it possible for one
\npublicity effort to build from another, which requires providing
\ncontact information to allow that to happen.”<\/p>\n
\nknow Judith and Jim are already skilled at). Find newsletter
\neditors already reaching the audience of soft-sell marketers,
\nethical marketers, green marketers, etc. Run an excerpt or an
\ninterview or make a special offer to their readers”<\/p>\n
\nalready).<\/p>\n
\nyou joined marketing Groups on Facebook? Are you “dripping” out
\nyour tips on Twitter? Are you creating short videos on soft-sell
\nmarketing and uploading them to the video-sharing sites? Are you
\nwriting book review for other books on marketing? If not, you’re
\nmissing opportunities galore to market your book on your
\ncompetitors’ Amazon pages.<\/p>\n
\n6. Help This Hound
\n===============================<\/p>\n
\nto Employee: How to be a ‘Keeper’ (Including Tips from Those Who
\nHire).<\/p>\n
\ntransition from college to career.<\/p>\n
\ndepartments and all vendors, reps, designers and architects I
\nknow, how can I reach my target audience–college students?<\/p>\n
\ngeneral group. I’m sure Jeanette would also love to hear ideas
\nfrom my Hounds on what she can do at the social networking sites
\nto catch the attention of college students studying interior
\ndesign.<\/p>\n
\n7. Hound Joke of the Week
\n================================<\/p>\n
\nfor this one:<\/p>\n
\nAnswer: K9P<\/p>\n
\n8. And at My Blog…
\n=================================<\/p>\n