If you’re rolling out a new product or service, make sure you have a plan in place to promote it online and offline.<\/p>\n
No budget? That’s OK. Maria \u00a0Reyes-McDavis has a 7-step plan\u00a0for those with just a small budget. Many of the tips require no money at all.<\/p>\n
As you’re working the plan, remember to stress the value and benefits of your product or service, not just the features.\u00a0Emphasize how what you are selling is the solution to a particular problem.<\/p>\n
She mentions the importance of posting press releases online through paid distribution sites. My two favorite sites are\u00a0PRWeb<\/a> if you’re posting fewer than 10 releases a year, and ExpertClick: The Online Yearbook of Experts<\/a>.\u00a0An Expertclick subscription\u00a0lets you post up to 52 press releases a year with no additional per-releases charges.\u00a0It also places you into its online database of experts, which journalists search frequently. Tell them I sent you and they’ll knock $100 off your subscription.<\/p>\n If you want\u00a0tips on how to write and distribute press releases, sign up for my free email course\u00a0“89 Ways to Write Powerful Press Releases.”<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" If you’re rolling out a new product or service, make sure you have a plan in place to promote it online and offline. No budget? That’s OK. Maria \u00a0Reyes-McDavis has a 7-step plan\u00a0for those with just a small budget. Many of the tips require no money at all. As you’re working the plan, remember to\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[205,13],"class_list":{"0":"post-1239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-pitching","8":"tag-press-releases","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1239"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1239\/revisions"}],"predecessor-version":[{"id":41021,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1239\/revisions\/41021"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}