{"id":12234,"date":"2012-08-09T15:35:49","date_gmt":"2012-08-09T15:35:49","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=12234"},"modified":"2012-08-09T15:35:49","modified_gmt":"2012-08-09T15:35:49","slug":"why-guest-blogging-almost-always-trumps-your-own-blog","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/content-creation\/why-guest-blogging-almost-always-trumps-your-own-blog\/","title":{"rendered":"Why guest blogging almost always trumps your own blog"},"content":{"rendered":"<p><strong><a href=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2012\/08\/dannyiny.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12238 alignleft\" style=\"margin: 6px 22px\" title=\"guest blogging expert danny iny\" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2012\/08\/dannyiny-220x300.jpg\" alt=\"guest blogging expert danny iny\" width=\"220\" height=\"300\" \/><\/a>Stop feeling guilty<\/strong> if you aren&#8217;t posting to your own blog at least three times a week.<\/p>\n<p>Danny Iny says it&#8217;s OK&#8212;it&#8217;s recommended even&#8212;that if your own blog isn&#8217;t attracting at least 300 visitors a day, you can post only a few times a month and spend the rest of your time <strong>pitching and writing guest blog posts<\/strong> for other high-traffic blogs.<\/p>\n<p>That&#8217;s what he did, and he grew his own traffic by 100 times.<\/p>\n<p>A blog post he had published on Forbes.com last month, about <a href=\"http:\/\/www.forbes.com\/sites\/ericwagner\/2012\/07\/31\/small-business-small-marketing-really-big-losses\/\" target=\"_blank\">Small Business + Small Marketing = Really Big Losses<\/a>\u00a0has been viewed <strong>more than 19,000 times<\/strong>, and <strong>more than 1,000 people<\/strong> have shared it on LinkedIn. \u00a0<\/p>\n<p>When he mentioned during the webinar I hosted with him this week that writing guest posts is often more valuable than writing for your own blog, I was relieved because posting three times a week is a chore, even for a professional writer like me. You can <a href=\"http:\/\/writelikefreddy.com\/site\/webinar-joan-stewart\/\" target=\"_blank\">watch to the entire two-hour replay here<\/a>\u00a0and get his step-by-step directions, and then hear his answers to dozens of questions about blogging at the end of the program.<\/p>\n<p>Danny says the reason guest posting is so powerful is because:<\/p>\n<ul>\n<li>For the same amount of time you&#8217;d spend posting to your own blog, which probably gets unimpressive traffic, you can get in front of <strong>thousands more people<\/strong>, many of whom already know, like and trust the blogger who is giving you space.<br \/>\u00a0<\/li>\n<li>If that blog is one of the most reputable in its field, it gives you<strong> instant credibility<\/strong>. Write for three reputable, well-respected blogs and you can mention that the next time you pitch another big blogger.<br \/>\u00a0<\/li>\n<li>Many readers will <strong>share the link<\/strong> to your guest post with their friends and followers on the social media sites.<br \/>\u00a0<\/li>\n<li>A guest post might get <strong>picked up by another blog<\/strong> you never knew existed. That&#8217;s exactly what&#8217;s happened to me since the <a href=\"http:\/\/www.business2community.com\/\" target=\"_blank\">Business2Community blog<\/a> has started publishing <a href=\"http:\/\/www.business2community.com\/author\/joan-stewart\" target=\"_blank\">my blog posts.\u00a0<\/a><\/li>\n<\/ul>\n<p>You can guest blog even if you haven&#8217;t created your own blog yet. But if you follow Danny&#8217;s formula, you&#8217;ll want to eventually have your own blog and create a community that your loyal fans can keep revisiting, and perhaps participating in, again and again.\u00a0<\/p>\n<p>After you <a href=\"http:\/\/writelikefreddy.com\/site\/webinar-joan-stewart\/\" target=\"_blank\">watch the webinar replay<\/a>, share your comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stop feeling guilty if you aren&#8217;t posting to your own blog at least three times a week. Danny Iny says it&#8217;s OK&#8212;it&#8217;s recommended even&#8212;that if your own blog isn&#8217;t attracting at least 300 visitors a day, you can post only a few times a month and spend the rest of your time pitching and writing\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/content-creation\/why-guest-blogging-almost-always-trumps-your-own-blog\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":0,"footnotes":""},"categories":[603],"tags":[2,688],"class_list":{"0":"post-12234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-blogging","8":"tag-guest-posts","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/12234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=12234"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/12234\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=12234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=12234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=12234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}