The Publicity Hound’s
\nTips of the Week
\nIssue #692 Feb. 19, 2013
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Prepare for These 4 Questions<\/p>\n
2. Send Me Your New Bio<\/p>\n
3. Social Media for Authors<\/p>\n
4. Hound Video of the Week<\/p>\n
This Weekend in the Hound House:<\/p>\n
Two weeks without TV, and I don’t even miss it! I can’t believe
\nhow much extra time I have–about 15 hours a week–to sleep,
\nwalk, read, cook, meditate, and live a calmer life. If you’ve
\nbeen wanting to do something important but you keep saying “I
\njust don’t have time,” tally up the number of hours you spend in
\nfront of the tube. You don’t have to go cold turkey.<\/p>\n
======================================
\n1. Prepare for These 4 Questions
\n=====================================<\/p>\n
A reporter from a major daily newspaper reads the press release
\nyou wrote about your new product.<\/p>\n
She calls you for an interview. You explain how the product is
\nthe solution to a thorny problem your target audience
\nexperiences.<\/p>\n
She’s intrigued. Then she asks a question you weren’t expecting:
\n“Do you have any case studies?”<\/p>\n
Huh? Does she mean testimonials from happy customers?<\/p>\n
No.<\/p>\n
She means a report you’ve written yourself that tells the story
\nof how a customer struggled with a problem, used your product to
\nsolve it, and got fabulous results.<\/p>\n
A testimonial is something the customer writes. A case study is
\nsomething YOU write.<\/p>\n
It’s a fabulous chance to give the reporter information that will
\nsave her a lot of time writing the story. She might even feature
\nthe customer in the case study as her anecdotal lead. And it will
\nimpress her.<\/p>\n
Good reporters ask for case studies. They also ask two other
\nquestions:<\/p>\n
–“How do you know that?”<\/p>\n
–“Do you have any statistics?”<\/p>\n
–“Can you prove what you say?”<\/p>\n
If you don’t have at least five case studies, 15 testimonials and
\nstatistical data that shows that at least 9 out of 10 customers
\nwould buy from you again, you could be leaving money on the
\ntable.<\/p>\n
Jeanne Hurlbert, who created my customer profile survey a few
\nyears ago, says case studies, testimonials and scientific data
\nabout what your customers want and need are essential to selling
\nmore products and services, and generating more publicity.<\/p>\n
Register for the free webinar I’m hosting with her from 3 to 4
\np.m. Eastern Time on Thursday, Feb. 21. It’s called “Connection
\n2X: Master Your Marketing, Skyrocket Your Sales, and Catapult
\nProduct Creation to Double Your Business in 2013.”<\/p>\n
It’s perfect for authors, experts, speakers, coaches,
\nconsultants, publicists, PR pros, service providers, business
\nowners and nonprofits.<\/p>\n
====================================
\n2. Send Me Your New Bio
\n====================================<\/p>\n
If you listened to the replay of the webinar I hosted with Nancy
\nJuetten, “The Bio Doc,” last week, you know the basics on how to
\nrewrite a lackluster bio.<\/p>\n
Mine is undergoing major surgery right now, and I’ll share it
\nwith you when it’s done.<\/p>\n
How about showing me your old and new bio? I’ll feature some of
\nthem at my blog, with a link back to your website.<\/p>\n
Put the “Before” and “After” versions into a Word document and I received dozens of comments from Publicity Hounds who loved ==================================== Three frequent questions authors ask about social media:<\/p>\n Q. Can I use my Facebook profile to sell my books?<\/p>\n A. No. It violates Facebook’s Terms of Service. If you want to Q. I’m tweeting a lot about my books and linking to my Amazon A. Because it’s difficult to get them excited about a book in Q. I wrote a book about how women can duplicate hairstyles worn A. Because LinkedIn isn’t a site where people discuss how to wear Those answers are from Christine Buffaloe, my virtual assistant She hears questions like those all the time, mostly from authors Read more about what it includes here. <\/a><\/p>\n ==================================== Misha loves singing along to music on the iPad<\/a> and really starts –<\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #692 Feb. 19, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Prepare for These 4 Questions 2. Send Me Your New Bio 3. Social Media for Authors 4. Hound Video of the Week This Weekend in the\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[48,111,27],"class_list":{"0":"post-1210","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-linkedin","8":"tag-pinterest","9":"tag-social-media","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1210"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1210\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nemail it to JStewart@PublicityHound.com<\/a>.<\/p>\n
\nNancy’s advice. If you haven’t listened to the free replay yet,
\nyou can access it here.<\/a><\/p>\n
\n3. Social Media for Authors
\n====================================<\/p>\n
\nsell books, create a Facebook page.<\/p>\n
\npages. But nobody is buying. Why?<\/p>\n
\nonly 140 characters. From Twitter, link instead to a blog post in
\nwhich you describe the book, or its characters, or why you wrote
\nit. From within the post, link to Amazon.<\/p>\n
\nby famous celebrities. The book is part of my business. So why
\ncan’t I talk about hairstyles on LinkedIn, a business networking
\nsite?<\/p>\n
\na celebrity hairstyle. You belong on Pinterest, where you can pin
\nhairstyle photos from your book and from other websites.<\/p>\n
\nwho manages social media campaigns for authors and her other
\nclients.<\/p>\n
\nwho don’t understand the basics of how to create profiles on
\nthese sites, and how to use them. She’s hosting a 10-part series
\nof webinars especially for authors who need help only with the
\nbasics of sites like Facebook, LinkedIn, Twitter and blogging. It
\nstarts Feb. 28, and you can register only for the webinars you
\nneed, or grab the entire series and get a bonus Q&A call at the
\nend.<\/p>\n
\n4. Hound Video of the Week
\n====================================<\/p>\n
\ngetting into it near the end.Take a look.<\/p>\n