In the old days, when we screwed up a press release with an embarrassing typo,\u00a0it was bad enough that we had to humiliate ourselves in front of journalists. \u00a0<\/p>\n
Today,\u00a0it’s a lot worse. Journalists are blogging. And they’re exposing our boo-boos to the whole world in blog posts like this one<\/a>\u00a0from a Baltimore Sun reporter.<\/p>\n A press release, written by the Center for American Progress<\/a>,\u00a0refers to a school “principle” instead of a school “principal.”\u00a0As if that isn’t bad enough, this group\u00a0is pushing for\u00a0 teachers’ salaries to be more in line with those of\u00a0principals.\u00a0<\/p>\n My free email course “89 Ways to Write Powerful Press Releases<\/a>” has a lesson on proofreading.\u00a0\u00a0I recommend that you ask somebody else to proofread every release you write and to click on every live link to make sure it takes readers to the correct website.\u00a0\u00a0<\/p>\n Full disclosure: I’ve made more than my own share of typos. Many of them actually showed up in newspapers where I worked as a reporter, either because I didn’t proofread my own copy well enough, or a copy editor missed it. (See “The Do-it-yourself Press Release Makeover.”) <\/a><\/p>\n Other errors are in this blog, for the whole world to see.\u00a0 One of the worst appeared in this post when I first published it this morning,\u00a0after proofreading it about 10 times. A reader quickly pointed out that\u00a0the\u00a0link to the press release tutorial\u00a0incorrectly led her to\u00a0the Baltimore Sun post.\u00a0<\/p>\n Just call it\u00a0“The blogging faux pas of the\u00a0day.”<\/p>\n","protected":false},"excerpt":{"rendered":" In the old days, when we screwed up a press release with an embarrassing typo,\u00a0it was bad enough that we had to humiliate ourselves in front of journalists. \u00a0 Today,\u00a0it’s a lot worse. Journalists are blogging. And they’re exposing our boo-boos to the whole world in blog posts like this one\u00a0from a Baltimore Sun reporter.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[2,13],"class_list":{"0":"post-1206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-blogging","8":"tag-press-releases","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1206"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1206\/revisions"}],"predecessor-version":[{"id":41027,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1206\/revisions\/41027"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}