The Publicity Hound’s
\nTips of the Week
\nIssue #691 Feb. 16, 2013
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Alphabet Soup Bios<\/p>\n
2. Social Media Know-it-All’s<\/p>\n
3. How to Collect 15 Testimonials<\/p>\n
4. Hound Video of the Week<\/p>\n
This Weekend in the Hound House: I’ve been inundated with emails
\nand Facebook comments from readers congratulating me for going
\nTV-free. Several Publicity Hounds said they took the plunge years
\nago and love their new lives. I haven’t canceled cable or donated
\nthe TV yet, but these comments on Facebook are nudging me closer.<\/p>\n
======================================
\n1. Alphabet Soup Bios
\n======================================<\/p>\n
My friends in the National Speakers Association will beat me with
\ntheir microphones when they read this.<\/p>\n
Remove the “alphabet soup” from the professional bio at your
\nwebsite.<\/p>\n
It isn’t unusual to see something like this on a speaker’s bio:<\/p>\n
Jane Smith, CSP, CPAE, CMC, MSW<\/p>\n
Or this, on the bio of a builder:<\/p>\n
Stanley Jones, GMB, CGP, MIRM, CMP<\/p>\n
Makes my eyes glaze over!<\/p>\n
Nancy Juetten’s too. She’s “The Bio Doc,” and during Thursday’s
\nfree webinar on how to rewrite your boring bio, Nancy mentioned
\n“alphabet soup” as one of the most frequent bio mistakes. Other
\nboo-boos are failing to identify your target audience, no call to
\naction, and not differentiating yourself from your competitors.<\/p>\n
You can list professional designations elsewhere on your website,
\non your speaker one-sheets or in your marketing materials. But
\nthey clutter a professional bio and confuse many people outside
\nyour industry.<\/p>\n
Alphabet soup also makes it more difficult for journalists to
\nquickly cut and paste a few paragraphs from your bio into stories
\nthey’re writing about you–which is why Nancy’s advice also applies
\nto press releases.<\/p>\n
Listeners were in awe as they heard Nancy rewrite the bios of three ==================================== So you think you know social media?<\/p>\n Read these “30 Terrible Pieces of Social Media Advice You Should<\/a> I did, and I discovered I’m not always using hash tags correctly. This ==================================== How long does it take you to collect 15 testimonials that you can It used to take me forever…one…slow…testimonial…at… Until I hired Jeanne Hurlbert to create a customer satisfaction The results were startling.<\/p>\n Not only did I know exactly what my Publicity Hounds wanted, and Unless you have at least 15 testimonials, five case studies and Register for the free webinar I’m hosting with her from 3 to 4 p.m. It’s perfect for authors, experts, speakers, coaches, consultants, ==================================== Gus drags his swimming pool into the house<\/a>, and doesn’t give up <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #691 Feb. 16, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Alphabet Soup Bios 2. Social Media Know-it-All’s 3. How to Collect 15 Testimonials 4. Hound Video of the Week This Weekend in the Hound House: I’ve\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[25,32],"class_list":{"0":"post-1200","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-business-promotion","8":"tag-tips-for-boring-bios","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1200"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1200\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nvolunteers on the call. You will be too when you access the free
\nreplay and the slides. Find out where
\nyou can get your hands on 10 templates that will instantly transform<\/a>
\n your bio into a client magnet<\/a>–and all you have to do is fill in
\nthe blanks.<\/p>\n
\n2. Social Media Know-it-All’s
\n====================================<\/p>\n
\n Ignore.”<\/a><\/p>\n
\nis must-reading, even for social media old-timers.<\/p>\n
\n3. How to Collect 15 Testimonials
\n====================================<\/p>\n
\nuse on your website to wow customers and journalists?<\/p>\n
\na…time.<\/p>\n
\nsurvey for me. You may have taken it a few years go.<\/p>\n
\nhow much they were willing to pay for it, I had several dozen
\ndazzling testimonials right there in the survey results, with the
\nwriters’ permission to use them. They’re now sprinkled throughout
\nmy website and on numerous marketing materials.<\/p>\n
\nhard statistics that show 9 out of 10 customers are satisfied,
\nand 95 percent would invest with you again, you’re leaving
\none-third of your revenue, or more, on the table.<\/p>\n
\nEastern Time on Thursday, Feb. 21. It’s called “Connection 2X:
\nMaster Your Marketing, Skyrocket Your Sales, and Catapult Product
\nCreation to Double Your Business in 2013.”<\/p>\n
\npublicists, PR pros, service providers, business owners and
\nnonprofits.<\/p>\n
\n4. Hound Video of the Week
\n====================================<\/p>\n
\nuntil mission accomplished. More than 2.1 million views on YouTube.<\/p>\n