{"id":11964,"date":"2012-07-17T12:53:53","date_gmt":"2012-07-17T12:53:53","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=11964"},"modified":"2012-07-17T12:53:53","modified_gmt":"2012-07-17T12:53:53","slug":"the-media-want-drought-stories-now-so-pitch","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/publicity\/the-media-want-drought-stories-now-so-pitch\/","title":{"rendered":"The media want drought stories NOW–so pitch!"},"content":{"rendered":"

\"GEt<\/a>The folks at Fireworks Popcorn in Port Washington, WI, my favorite place for a quick mid-afternoon snack, say the drought is so bad, that they’re worried about popcorn prices. A farmer in Indiana told the owner that if his fields don’t get signficant rain by next week, he’ll start plowing them under.<\/p>\n

Small businesses, even those that have a difficult time generating publicity, have opportunities galore to piggyback story ideas off severe weather like a drought, heat wave, snowstorm, flood, hurricane, sub-zero temperatures or rainy season.<\/p>\n

Smart Publicity Hounds in the Midwest and other drought-stricken communities throughout the United States are thinking of every opportunity right now to pitch stories on how the heat wave and lack of rain are affecting them.\u00a0<\/p>\n

News crews MUST cover the weather 365 days a year. \u00a0Many of them hate that assignment. You can help them by calling local newspapers and TV stations, contacting bloggers, and even creating your own YouTube videos tied to the weather.<\/p>\n

Discuss a weather-related problem and how you’re coping. Or share a solution. How is the bad weather affecting your employees who are trying to get to work? How is it affecting your own ability to provide products and services to customers?
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More Drought Story Ideas<\/strong><\/p>\n

I shared seven publicity ideas during the drought<\/a>\u00a0recently. \u00a0Here are three more:<\/p>\n