The Publicity Hound’s
\nTips of the Week
\nIssue #455 June 16, 2009<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===============================
\nIn This Issue
\n===============================<\/p>\n
1. Letterman’s Lesson<\/p>\n
2. Facebook Vanity URLs June 28<\/p>\n
3. Give Away Food for Publicity<\/p>\n
4. Let Corporate Sponsors Promote You<\/p>\n
5. Promoting a Kosher Cooking Show<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Quote of the Week<\/p>\n
8. And at My Blog…<\/p>\n
=====================================
\n1. Letterman’s Lesson
\n=====================================<\/p>\n
When you’ve done something dumb, and you need to apologize, do it
\nquickly.<\/p>\n
Do it thoroughly. Be humble. Accept blame. Explain how it will
\nnever happen again. Most importantly, look like you mean it.<\/p>\n
David Letterman’s first mistake was the bad joke about
\nSarah Palin’s 14-year-old daughter being “knocked up by Alex
\nRodriguez.” The second was turning his apology into an eight-
\nminute segment last week, two days after he used the joke in his
\nmonologue.<\/p>\n
He looked so uncomfortable that it made me squirm. The apology
\nwas punctuated with even more jokes and lots of laughs from the
\naudience.<\/p>\n
It didn’t work. Instead, it allowed the controversy to swirl out
\nof control. By yesterday:<\/p>\n
–The story had been front and center, every day, for a week.<\/p>\n
–Women’s advocacy groups, including the National Organization of
\nWomen, blasted Letterman at their website and on news shows.<\/p>\n
–Palin supporters, calling themselves FireDavidLetterman.com,
\nplanned a protest for today, outside the show’s studio at the Ed
\nSullivan Theater in New York’s Times Square.<\/p>\n
Letterman apologized again last night and Palin accepted his
\napology. But he did more damage to himself than necessary by
\ntrying to slither out of trouble the first time with a half-
\nhearted mea culpa.<\/p>\n
Another example of how not to say “I’m sorry” surfaced yesterday,
\nwhen GOP activist Rusty DePass likened Michelle Obama to an
\nescaped gorilla. DePass removed his Facebook page Sunday after he
\nwas caught commenting on a report that a gorilla had escaped a
\nzoo in Columbia, S.C.<\/p>\n
“I’m sure it’s just one of Michelle’s ancestors–probably
\nharmless,” he commented.<\/p>\n
When a blogger noticed the comment and reported on it, DePass
\ntold WIS-TV in Columbia, “I am as sorry as I can be if I offended
\nanyone. The comment was clearly in jest.”<\/p>\n
Then in a dumb-and-dumber moment, he added, “The comment was
\nhers, not mine,” claiming Michelle Obama made a recent remark
\nabout humans descending from apes.<\/p>\n
Crisis counselor Jonathan Bernstein says a fast, thorough apology
\nis one of the best ways to atone for your PR sins. During my
\ninterview with him “How to Keep the Media Wolves at Bay,” he arms
\nPublicity Hounds with all the tools necessary to keep the media
\noff your back and keep a story from blowing up in your face.<\/p>\n
=====================================
\n2. Facebook Vanity URLs on June 28
\n=====================================<\/p>\n
If you claimed the vanity URL you wanted for your Facebook
\nProfile, congratulations.<\/p>\n
On Friday night, more than 1 million user names were snapped up
\nwithin the first hour. But you’re not done yet.<\/p>\n
Facebook users who created Fan Pages by May 31 this year and who
\nhad accumulated at least 1,000 fans by that date were also able
\nto claim vanity URLs for their Fan Pages, on Friday.<\/p>\n
Everyone else has to wait until June 28. If that includes you,
\nmark your calendars.<\/p>\n
Facebook Fan Pages–sometimes referred to as Product Pages,
\nCompany Pages or Business Pages–are the only way to promote your
\nbusiness on that site. Creating and promoting Fan Pages can put
\nyou miles ahead of your competitors who don’t know about these
\npowerful tools.<\/p>\n
Because Facebook doesn’t limit the number of Fans you can
\nattract, but limits you to 5,000 Friends, you’d be crazy not to
\ncreate Fan Pages for various topics in which you specialize, or
\nvarious niches you are targeting.<\/p>\n
Google indexes these pages, by the way, so they can show up in
\nthe organic search results on the left side of the screen when
\nsomebody searches Google for your keywords. That’s why you must
\nmake sure relevant keywords are within the titles of your Fan
\nPages.<\/p>\n
During the teleseminar I hosted June 4 on “11 Ways to Avoid
\nMissed Opportunities on Facebook,” the 28 pages of illustrated
\nhandouts included four examples of Fan Pages, two options for
\ncreating Pages, things you need to know about Pages, three ways
\nto find an unlimited number of Fans, and the best ways to promote
\nother people’s Fan pages so they promote yours. We recorded the
\nteleseminar and it’s available as a CD, MP3 or electronic
\ntranscript.<\/p>\n
=====================================
\n3. Give Away Food for Publicity
\n=====================================<\/p>\n
It’s time for summer festivals, concerts, rib burn-offs, county
\nand state fairs, farmer’s markets, church carnivals, and many
\nother events tied to food.<\/p>\n
If you’re promoting one of them, make food a valuable publicity
\ntool:<\/p>\n
–Deliver your signature dish to local deejays in town a day or
\ntwo before the event. The Wisconsin State Fair delivers “six
\npacks” of giant cream puffs to radio stations throughout
\nWisconsin the day before the fair opens. The result? Thousands of
\ndollars in valuable publicity without having to pay a penny.<\/p>\n
–Try to get one of your chefs or cooks onto a morning TV news
\nshow to demonstrate how to make a dish that will be featured at
\nthe event. The hosts love to help cook on the set. And the hungry
\nproduction crews devour the food when they’re done shooting.<\/p>\n
–Contact the food editor of your local newspaper and offer
\nseveral recipes for food items that will be featured at your
\nevent.<\/p>\n
–Offer recipes to your weekly shopper, the tabloid newspapers
\nthat are given away in almost every community.<\/p>\n
–Issue a challenge and make food the prize. A hamburger chain in
\nMilwaukee, Wisconsin gives customers six burgers for just $5 when
\nthe Brewers score five runs or more in any game, win or lose,
\nhome or away.<\/p>\n
Those are only five ideas. You’ll get lots more, plus tips on how ======================================== You’d think that in this bad economy, landing a corporate Not necessarily. Companies and nonprofits are often putting Sponsoring the promotion of a book, author, speaker, product or That’s exactly the reason you should.<\/p>\n Brendon Burchard, an author and speaker, has figured out some –Sony, for example, featured his company on a website with more –Brendon knows the magic phrase you must use to quickly convince –His corporate sponsorships have been responsible for the –Corporate sponsors have made it possible for him to receive –He has figured out how to get major companies like Wachovia, In other words, he’s using somebody else’s influence, somebody But Brendon says the process most people use to do what he does Curious about how he does it?<\/p>\n Listen to him explain during a free 90-minute teleseminar on ===================================== This week, three Publicity Hounds have tips for Avrom Honig who From Jennifer Manocchio:<\/p>\n “Send the excellent media coverage you have received so far to From Gail Sideman:<\/p>\n “Use a High Holiday or Chanukah angle. Bubbes are stereotypically From The Publicity Hound:<\/p>\n Just for the heck of it, I think you should try contacting the They’re a little too slick and polished for you and Bubbe, but I’d also pitch the dozens and possibly hundreds of bloggers who Read all the responses to this week’s Help This Hound question. <\/a><\/p>\n =============================== Judith Sherven and Jim Sniechowski of Las Vegas, Nev., write:<\/p>\n “We’re already best-selling authors of five relationship books, “This book is the voice for consciousness and conscience, caring “Please don’t bother suggesting ‘get on Oprah.’ That is already a The Publicity Hound says:<\/p>\n You have so many options for promotion, including traditional ================================ The other day I saw two dogs walk over to a parking meter.\u00a0 One ================================= Cheap PR tactics for independent restaurants<\/a><\/p>\n PR interns shouldn’t pitch the media on your behalf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #455 June 16, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. Letterman’s Lesson 2. Facebook Vanity URLs June 28 3. Give Away Food for Publicity 4. Let Corporate Sponsors Promote You 5. Promoting a Kosher Cooking Show\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,43,16,44,39],"class_list":{"0":"post-119","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-book-marketing","9":"tag-facebook","10":"tag-oprah","11":"tag-pitch-blogggers","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=119"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/119\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nto navigate the media’s ethics policies, serve food at news
\nconferences and on company tours, avoid problems when offering
\ngifts of food to the media, and more. See “Special Report #43:<\/a>
\n The Do’s and Don’ts of Offering Food to the Media.”<\/a> Only $15.<\/p>\n
\n4. Let Corporate Sponsors Promote You
\n========================================<\/p>\n
\nsponsorship is tougher than ever.<\/p>\n
\npricey ad campaigns on the chopping block before anything else.<\/p>\n
\nservice sometimes amounts to peanuts compared with other
\nmarketing expenses. Because many people ASSUME sponsorships are
\nharder to come by, they might not bother going after them.<\/p>\n
\nreally ingenious ways to land corporate and nonprofit promotional
\nsponsorships and use them to fund his marketing efforts.<\/p>\n
\nthan 5 million visitors for f*ree. That allowed him to quickly
\nbuild a mailing list of more than 30,000 people.<\/p>\n
\nnonprofits to publicize your book or product to their thousands
\nor millions of members.<\/p>\n
\npublicity he has gotten on ABC World News, Oprah & Friends,
\nNational Public Radio and 63 major radio stations.\u00a0 (The company
\npays its PR firm or uses internal PR staff to get him media
\nexposure.)<\/p>\n
\n$500,000 in advances for his second book.<\/p>\n
\nCoke and Toyota to promote and sponsor his books, publicity and
\nspeaking tours.<\/p>\n
\nelse’s contacts and somebody else’s money.<\/p>\n
\nis hit and miss, at best. They don’t know the right people to
\napproach within a company or nonprofit. They don’t know the five
\nelements they must include in their written proposal. And they
\ndon’t know about the website they can use to find potential
\nsponsors and promotional partners.<\/p>\n
\nThursday, June 18, with my friend, Steve Harrison. You can choose
\nfrom two times: 2 p.m. Eastern or 7 p.m. Eastern.<\/p>\n
\n5. Promoting a Kosher Cooking Show
\n=====================================<\/p>\n
\nwants ideas for how to promote an Internet TV show called Feed Me
\nBubbe (Yiddish for grandmother). She demonstrates how to cook a
\nvariety of kosher food.<\/p>\n
\nthe big food magazine editors and invite them to come cook with
\nBubbe. Just be careful not to send media coverage to competitive
\noutlets.”<\/p>\n
\nrecognized for their holiday cooking prowess, and these
\npublications\/show often run features or sidebars about Jewish
\nholiday food. You might emphasize honey-flavored\/infused foods
\nfor the New Year, varieties of latkes for Chanukah and so on.”<\/p>\n
\nFood Network (go to their website) and let them know what you’re
\ndoing.<\/p>\n
\nthe fact that you both have a huge following could really work in
\nyour favor.<\/p>\n
\nwrite about food, anything Jewish, and the elderly.<\/p>\n
\n6. Help This Hound
\n===============================<\/p>\n
\nand we have turned our attention and expertise to soft-sell
\nmarketing. Our new book, The Heart of Marketing: Love Your
\nCustomers and They Will Love You Back, Morgan James Publishing,
\nMay 2009), already a best-seller at Amazon, promotes selling as
\nspiritual service and marketing from the heart.<\/p>\n
\nand community in commerce–and has been released at this time
\nwhen the aftershocks of hard-sell greed are being felt all around
\nthe world.<\/p>\n
\ndefinite goal. Please DO suggest the best ideas you can think of
\nto get the book standing on long legs so that word of mouth takes
\nover and drives the book onto the New York Times Best Seller
\nlist.<\/p>\n
\nmedia and social media. Let’s see how many ideas my Hounds can
\nsuggest. Book publicists and authors, let’s see your best stuff.<\/a>
\nPost your ideas to my blog.<\/p>\n
\n7. Hound Joke of the Week
\n================================<\/p>\n
\nof them says to the other, “How do you like that?\u00a0 Pay toilets!”<\/p>\n
\n8. And at My Blog…
\n=================================<\/p>\n