The Publicity Hound’s
\nTips of the Week
\nIssue #688 Feb. 5, 2013
\nPublisher: Joan Stewart<\/p>\n
\u00a0<\/a><\/p>\n ==========================================<\/p>\n “Tips, Tricks and Tools for Free Publicity”<\/p>\n ===================================<\/p>\n In This Issue 1. Use Calls to Action on LinkedIn<\/p>\n 2. Piggyback on Pew Study<\/p>\n 3. Print, Broadcast & Online Publicity<\/p>\n 4. Hound Video of the Week<\/p>\n This Week in the Hound House: My favorite herb tea that I make ====================================== “Access our list of experts at…”<\/p>\n “Challenge your brain here…”<\/p>\n “Follow our step-by-step tips…”<\/p>\n “Learn from our free articles…”<\/p>\n “Search our articles database…”<\/p>\n Those are five powerful calls to action that you could be using Where, exactly?<\/p>\n In your status updates, within groups, on your Company page, and Last year, while flying home from a speaking engagement, I My finished list includes “103 Powerful Calls to Action…so I’m offering it as one of the bonuses when you sign up for LinkedIn expert Wayne Breitbarth will concentrate on the new Wayne will go live on the Internet for two hours and walk you As usual, I’m recording it, so sign up even if the time is Read all about the content he’ll cover and register at ==================================== If you’re a member of the Sandwich Generation, or you can offer Results of the study, released last week, show that the financial When I’ve suggested this piggybacking opportunity to a few OK then, what if you aren’t a member of the Sandwich Generation When you pitch, include one or two statistics from the study. You See “A Simple 5-Part Formula for Delivering the Perfect Media ==================================== When you’re thinking of opportunities for publicity, don’t limit Online publicity can bring you far more exposure than getting I get so many questions on which is best–print, broadcast or Print: Pros and cons of free publicity in newspapers, magazines<\/a><\/p>\n Broadcast: Pros and cons of TV and radio publicity <\/a><\/p>\n Online: Pros and cons of generating online publicity<\/a><\/p>\n ==================================== Dog owners, how would you like to go through this routine every http:\/\/www.youtube.com\/watch?v=dUL400DZYZE<\/a><\/p>\n Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #688 Feb. 5, 2013 Publisher: Joan Stewart \u00a0 ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Use Calls to Action on LinkedIn 2. Piggyback on Pew Study 3. Print, Broadcast & Online Publicity 4. Hound Video of the Week This Week\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[56,48,111,5],"class_list":{"0":"post-1176","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-how-to-get-free-publicity","8":"tag-linkedin","9":"tag-pinterest","10":"tag-publicity-tips","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1176"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1176\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n===================================<\/p>\n
\nevery day in the winter: Chamomile with lavender buds. Heaven
\njust before bedtime.<\/p>\n
\n1. Use Calls to Action on LinkedIn
\n=====================================<\/p>\n
\non LinkedIn.<\/p>\n
\non the new Professional Gallery section on your profile.
\nConcentrate on calls to action that help people, not the ones
\nthat promote what you’re selling and which are better used at
\nyour website, blog, or in your marketing materials.<\/p>\n
\nstarted listing as many calls to action as I could think of. When
\nI returned home, I picked up a few magazines, stole a few calls
\nto action I found in the ads, and added them to the list I
\ncompiled on the plane.<\/p>\n
\npeople do EXACTLY what you want them to do.”<\/p>\n
\nThursday’s webinar on “LinkedIn Update: What’s In, What’s Out and
\nUnder-the-Radar Tricks to Help You Crush It in 2013” from 3 to 5
\np.m. Eastern Time.<\/p>\n
\nchanges and improved tools that LinkedIn is offering, including
\nthe Professional Gallery, which lets you display the highlights
\nof your career and your very best projects to wow your visitors
\nand encourage them to do business with YOU, not with your
\ncompetitors.<\/p>\n
\nthrough the latest and greatest LinkedIn features.<\/p>\n
\ninconvenient and you can watch the video replay whenever you
\nwish.<\/p>\n
\nhttp:\/\/publicityhound.net\/go\/linkedinupdate2013\/.<\/p>\n
\n2. Piggyback on Pew Study
\n====================================<\/p>\n
\nadvice for people who are taking care of elderly parents and
\nyoung or grown children, there’s a great opportunity to piggyback
\nonto a new study from the Pew Research Center.<\/p>\n
\nburdens for middle-aged Americans who care for their children and
\ntheir parents are rising. You can read about the report and its
\nother findings at
\n http:\/\/www.pewsocialtrends.org\/2013\/01\/30\/the-sandwich-
\ngeneration\/<\/a><\/p>\n
\nfriends, they’ve said they’d NEVER do it because the topic is
\nmuch too personal and they wouldn’t want to embarrass their
\nparents or their children.<\/p>\n
\nbut you have ADVICE for people caught in the middle? This story
\nis perfect for financial advisors, caregivers and therapists.
\nOther sources can be authors, speakers and those who have
\nexpertise on issues like retirement, paying for college,
\nhousehold budgets, credit cards and long-term care insurance.<\/p>\n
\nget extra points from journalists and bloggers if you can suggest
\na few other sources they can contact.<\/p>\n
\nPitch and Hitting it Out of the Park,” a webinar I hosted for
\nPublicity Hounds who want the step-by-step process that most
\nother publicity seekers aren’t using. Learn more about it at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/pitchingformula.htm<\/a><\/p>\n
\n3. Print, Broadcast & Online Publicity
\n====================================<\/p>\n
\nyourself only to traditional media.<\/p>\n
\nonto one TV show or into one magazine, even it’s a major one.<\/p>\n
\nonline publicity–that I listed the pros and cons of each in
\nthree blog posts I wrote recently, and I don’t want you to miss
\nthem. I’d also love to see your comments about each in the
\ncomments section.<\/p>\n
\n4. Hound Video of the Week
\n====================================<\/p>\n
\nnight when it’s time for your dog to go to bed?<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs: http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n