The Publicity Hound’s
\nTips of the Week
\nIssue #687 Feb. 2, 2013
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Your New LinkedIn Profile<\/p>\n
2. Ugly Christmas Sweater Contest<\/p>\n
3. New Posts at My Blog<\/p>\n
4. Hound Video of the Week<\/p>\n
This Weekend in the Hound House: I’m finally reading the New York
\nTimes bestseller “The Art of Racing in the Rain” by Garth Stein,
\nsent by my friend, Dan Janal. I’ve fallen in love with Enzo, the
\nlab mix that’s more interesting than some people I’ve met.<\/p>\n
======================================
\n1. Your New LinkedIn Profile
\n=====================================<\/p>\n
“Where the hell did my apps go on LinkedIn?” a blogger asked
\nrecently.<\/p>\n
The Answers disappeared this week.<\/p>\n
The Book Reviews are no more.<\/p>\n
Slideshare is gone. So are Box.net files, Amazon Reading lists
\nand Google Presentations.<\/p>\n
And my beloved Event app? Rest in peace.<\/p>\n
When I started bellyaching about the disappearing apps to my
\nfriend, Wayne Breitbarth, he told me there’s plenty of reason to
\nput on a happy face.<\/p>\n
LinkedIn’s new “Professional Gallery,” Wayne said, lets you
\ndifferentiate yourself from the rest of the pack and really wow
\npeople with a well-crafted LinkedIn profile. You don’t use only
\nwords, but hyperlinks to various media such as video, images,
\ndocuments and presentations.<\/p>\n
Professional Gallery hyperlinks can be placed in your Summary,
\nExperience and Education sections and you can catch people’s
\nattention with photos and illustrations.<\/p>\n
“I like this much better than the old applications features,
\nbecause the hyperlink is displayed right in the applicable
\nprofile section,” Wayne said. “And adding information to your
\nProfessional Gallery is fast and easy.”<\/p>\n
That’s just one of the many new changes on LinkedIn. Wayne
\nstarted ticking off all the others, and I knew it was time to
\ninvite him back for another webinar with Publicity Hounds.<\/p>\n
Since Wayne’s last webinar with me in August last year, LinkedIn
\nhas introduced a variety of new tools and tweaks that let you do
\nsome powerful networking and savvy promotion. We can’t explain
\nthem all in only an hour, so we’re devoting two hours to this
\nwebinar, and giving you time to ask LOTS of questions. Wayne will
\ngo live on the Internet so you can see exactly what he’s doing
\nand how he’s doing it.<\/p>\n
Join us from 3 to 5 p.m. on Thursday, Feb. 7, for “LinkedIn<\/a> As usual, I’m recording it, so sign up even if the time is ==================================== During yesterday’s webinar on Pinterest contests, I couldn’t help Guest expert Beth Hayden was brainstorming ideas for Pinterest<\/a> But when she got to Bronner’s Christmas Wonderland, which bills “How about an Ugly Christmas Sweater Contest?” I asked. “That She agreed.<\/p>\n It would go viral, especially if Bronner’s offered an And people would be clicking on that board in droves just If you specialize in a fun topic like Christmas, ideas for But what if you’re a coach?<\/p>\n Beth covered that, too, and explained all about a Pinterest It was created by Rikka Zimmerman, a consciousness coach. Beth You can do it, too. But you must keep your contest simple, If you missed it, you can order the video replay and the big ==================================== Don’t miss the special three-part series on the pros and cons of Print: Pros and cons of free publicity in newspapers, magazines<\/a><\/p>\n Broadcast: Pros and cons of TV and radio publicity<\/a><\/p>\n Online: Pros and cons of generating online publicity<\/a><\/p>\n Other posts from this week:<\/p>\n Dog Tweets: How to handle rejection from journalists when doing PR <\/a><\/p>\n Why Pinterest contests are easier than Facebook contests<\/a><\/p>\n LinkedIn phishing scheme is back–don’t respond<\/a><\/p>\n ==================================== This scared puppy couldn’t figure out how to go downstairs<\/a> and <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #687 Feb. 2, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your New LinkedIn Profile 2. Ugly Christmas Sweater Contest 3. New Posts at My Blog 4. Hound Video of the Week This Weekend in the Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[183,48,111,182,184],"class_list":{"0":"post-1173","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-broadcast-publicity","8":"tag-linkedin","9":"tag-pinterest","10":"tag-pinterest-contests","11":"tag-print-publicity","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1173"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1173\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n Update: What’s In, What’s Out and Under-the-Radar Tricks to Help<\/a>
\n You Crush It in 2013.”<\/a><\/p>\n
\ninconvenient and you can watch the video replay later. The package
\nof bonuses we’re offering rocks the doghouse. Read all about it
\nand register.<\/p>\n
\n2. Ugly Christmas Sweater Contest
\n====================================<\/p>\n
\nmyself.<\/p>\n
\n contests<\/a> that would be perfect for people who registered for the
\nwebinar. Her ideas were fabulous.<\/p>\n
\nitself as “The World’s Largest Christmas Store,” I couldn’t
\nresist.<\/p>\n
\nwould be a hoot.”<\/p>\n
\nirresistible prize.<\/p>\n
\nto see the obnoxious sweaters, even if they weren’t interested in
\nentering the contest.<\/p>\n
\nPinterest contests come easy.<\/p>\n
\ncontest that paid off big.<\/p>\n
\nshowed us examples of the Pinterest badges that Rikka created and
\nrequired contest entrants to pin. The contest was so successful
\nthat Rikka got 3,500 new email signups, and she sold several
\nthousand dollars worth of coaching.<\/p>\n
\npromote it correctly, and do the all-important follow-up.<\/p>\n
\npackage of bonuses. The replay, “How to Use Powerful Pinterest<\/a>
\n Contests to Grow Your Audience and Explode Your Profits”<\/a> will be
\nready later today, and I’ll email you all the download links.<\/p>\n
\n3. New Posts at My Blog
\n====================================<\/p>\n
\nprint, broadcast and online publicity.<\/p>\n
\n4. Hound Video of the Week
\n====================================<\/p>\n
\nhad to be shown by one of its elders. By the time the puppy gets
\nto the bottom step, you’ll practically be cheering!<\/p>\n