When you pitch a story to a magazine editor and the editor declines, sometimes all it takes is a little tweaking to change the editor’s mind.<\/p>\n
That’s what happened when Tina Lancy emailed the editor of Go, Airtran’s inflight magazine, last November.\u00a0 She pitched a story about College Assistance Plus, the Rochester, New York-based consulting firm she works for that helps high school students find the right college at the right price.<\/p>\n
He liked the story idea but said it wasn’t a good fit with his audience because Rochester isn’t on Airtran’s route.<\/p>\n
“I told him this isn’t a Rochester story,” she said.\u00a0 “This is a story that affects business travelers who have college-age kids and families everywhere because high school students everywhere are looking for colleges.\u00a0 I also told him we are selling franchises in many cities the airline serves.”<\/p>\n
The franchise angle caught his attention.\u00a0 In March this year, Go featured a story and photos about College Assistance Plus that took up three and a half pages.\u00a0 The feature generated a whopping 40 applications for franchises.<\/p>\n
“Not everyone who applied bought,” Tina said.\u00a0 “But our company is still working off those leads.”<\/p>\n
Tina didn’t stop there.\u00a0 When she pitched the editor of Entrepreneur magazine, she included in her pitch information about the story in Go, a non-competing magazine.\u00a0 Mentioning other major hits in non-competing media often works in your favor and lets journalists know you’re already media-savvy.<\/p>\n
Entrepreneur wrote a short story about Tina’s company in the November issue, which has been on newsstands for about a week.\u00a0 That story already has generated nine more applications for franchises.<\/p>\n
Tina, by the way, considers herself a publicity puppy.\u00a0 She has no formal training in PR and is self-taught.\u00a0 If she can do it, so can you.<\/p>\n
If you’re targeting inflight magazines like she did, but you’re working off an old media list, you might be pitching editors who are long gone.\u00a0 “Special Report #29: Fly High with Publicity in the Inflight Magazines” offers updated contact information and lots of pitching tips for 42 inflight magazines.\u00a0 Only $37.\u00a0 Order at http:\/\/tinyurl.com\/6uz9g<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" When you pitch a story to a magazine editor and the editor declines, sometimes all it takes is a little tweaking to change the editor’s mind. That’s what happened when Tina Lancy emailed the editor of Go, Airtran’s inflight magazine, last November.\u00a0 She pitched a story about College Assistance Plus, the Rochester, New York-based consulting\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":0,"footnotes":""},"categories":[1],"tags":[624,205],"class_list":{"0":"post-1168","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-magazines","8":"tag-pitching","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1168"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1168\/revisions"}],"predecessor-version":[{"id":41035,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1168\/revisions\/41035"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}