The Publicity Hound’s
\nTips of the Week
\nIssue #683 Jan. 19, 2013
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Shortkeys Saves Time Typing<\/p>\n
2. Be a Media Darling<\/p>\n
3. New Posts at My Blog<\/p>\n
4. Hound Video of the Week<\/p>\n
This Weekend in the Hound House:<\/p>\n
Looking for a way to stop slipping and sliding on icy sidewalks? I
\nwalk more than an hour a day, even during the winter here in
\nWisconsin, and I’d be a pile of broken bones if it weren’t for my
\nYaktrax, an ice traction device I slip over my boots. The coils
\ngrip the ice and reduce the chances of falling. Buy a pair that
\ngoes on easily, because the rubber breaks if stretched too
\ntightly. Find them at sporting goods stores, or on Amazon.<\/p>\n
======================================
\n1. Shortkeys Saves Time Typing
\n======================================<\/p>\n
What do you do when a reporter or blogger emails you and asks you
\nto send a short version of your bio?<\/p>\n
Do you hit “reply,” go to a folder on you hard drive, and send it
\nas an attachment?<\/p>\n
That’s what I used to do until I discovered Shortkeys, one of the
\nmost valuable time-saving tools you’ll ever find, a steal at $24.95.<\/p>\n
It’s a text replacement utility that lets you insert blocks of text
\ninto other applications like your email program, or Microsoft Word,
\nby simply typing a few keystrokes. For example, when someone wants
\nmy short bio, I place my cursor where I want the type to appear and
\nI type “##shortbio”.<\/p>\n
Within a second or two, my bio appears on the screen.<\/p>\n
Publicity Hounds can use Shortkeys so many other ways:<\/p>\n
–Create answers to frequently asked questions.<\/p>\n
–Authors, create a Shortkey that includes a short description for
\neach of your books, along with the link where people can buy it.<\/p>\n
–I have a Shortkey for accepting invitations to connect on
\nLinkedIn. I thank the person for inviting me, and explain where to
\nconnect with me on Twitter and on Facebook, and I include the
\nlinks. You’d be amazed at how many people actually thank me for
\nletting them know where to find me on those sites.<\/p>\n
–I create Shortkeys for URLs at my website for products that will
\nhelp people solve specific publicity-related problems.<\/p>\n
–The biggest time-saver of all is a shortkey for my email
\naddress. Instead of typing “JStewart@PublicityHound.com”, I type
\n“##ema” which is short for “email” and my long email address
\nsuddenly appears. I also have a shortkey for my website URL.<\/p>\n
Learn more about Shortkeys.<\/a><\/p>\n This dandy little tool was one of 60 free or practically free tips, ==================================== If you’re in a niche where you’re competing with dozens, or even When you talk to reporters or TV producers and tell them what you While you might be tempted to rattle off a list of your To know what that “one thing” might be, you must understand how Celebrities like Donald Trump, Suze Orman, Robert Kiyosaki of “Rich Dozens of other best-selling authors who aren’t as well known have Learn how they did it, and how you can follow in their foosteps, Even though the call is free, I promote Steve’s programs as a ==================================== Fun facts in a professional bio make people smile<\/a><\/p>\n Don’t send ecards via LinkedIn direct messages<\/a><\/p>\n Ask anyone you’re interviewing this killer question<\/a><\/p>\n Dog Tweets: 10 ways to build authority as an online writer<\/a><\/p>\n ==================================== Thanks to Publicity Hound Dr. David Lee Scher of the Pennsylvania The Publicity Hound’s Tips of the Week Issue #683 Jan. 19, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Shortkeys Saves Time Typing 2. Be a Media Darling 3. New Posts at My Blog 4. Hound Video of the Week This Weekend in the Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,19,5],"class_list":{"0":"post-1159","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-pitching-to-reporters","9":"tag-publicity-tips","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1159"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1159\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\ntricks, tools and tutorials for publicity and social media that I
\nshared during my webinar on “60 Ideas in 60 Minutes.”<\/a> You can
\npurchase the video replay and grab the four bonuses.<\/p>\n
\n2. Be a Media Darling
\n====================================<\/p>\n
\nhundreds, of similar experts for national publicity, your biggest
\nchallenge is branding yourself in a way that celebrates your
\nuniqueness.<\/p>\n
\ndo, you don’t want them to think, “Oh no. Not ANOTHER life coach.”<\/p>\n
\naccomplishments and credentials, they’re listening instead for the
\none thing about you that’s so interesting it will discourage TV
\nviewers from flipping to another channel.<\/p>\n
\njournalists and broadcasters think, what they need, and the
\nyardstick they use to size you up and determine, withing seconds,
\nif you’re right for them.<\/p>\n
\nDad Poor Fame” and Dr. Phil all started their careers as unknowns.
\nBut they each found that “one thing” that turned them into
\nsuperstars.<\/p>\n
\nfound their own “one thing,” too, and are using it to do hundreds
\nof radio interviews and be sought-after guests on TV talks shows.<\/p>\n
\nduring a free call on Thursday, Jan. 24, with Steve Harrison, on
\n“How to Become a Regular Guest on National TV and Other Secrets of
\nthe Publicity Superstars.” It’s at 2 and 7 p.m. Eastern Time.<\/p>\n
\ncompensated affiliate. He’s well-connected to people who have
\nfigured out exactly how to do it right.<\/p>\n
\n3. New Posts at My Blog
\n====================================<\/p>\n
\n4. Hound Video of the Week
\n====================================<\/p>\n
\nState University College of Medicine in Harrisburg, Pa., for this
\nvideo of Tootsie Roll, the Yorkie<\/a> that’s VERY particular about
\nwhere her treats come from.<\/p>\n","protected":false},"excerpt":{"rendered":"