The Publicity Hound’s
\nTips of the Week
\nIssue #682 Jan. 15, 2012
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Lance Armstrong’s Apology<\/p>\n
2. Advice from TV Show Producers<\/p>\n
3. How to Build an Audience<\/p>\n
4. Hound Video of the Week<\/p>\n
This Week in the Hound House:<\/p>\n
The San Francisco 49ers turned my Green Bay Packers into cheese
\nfondue Saturday night. The game was so ugly, that my 85-year-old
\nfriend who I watched it with (she’s a loyal Packers fan), kept
\nswitching back and forth from the game to the Miss America
\nContest which we found a lot more interesting. My friend, Dan
\nJanal of PRLeads.com, wins the bet and gets a gift certificate
\nfor Wisconsin cheese. Enjoy, Dan.<\/p>\n
======================================
\n1. Lance Armstrong’s Apology
\n======================================<\/p>\n
Lance Armstrong’s publicity stunt to apologize on “Oprah” is
\nscreaming out for commentary.<\/p>\n
Armstrong, stripped of his seven Tour de France titles because of
\ndoping charges, apologized to the staff at his Livestrong cancer
\nfoundation yesterday but reportedly didn’t make a direct
\nconfession. Afterward, he taped the interview with Oprah. It’s
\nscheduled to be broadcast on Thursday.<\/p>\n
Authors, speakers and experts: This is the perfect time to
\npiggyback your expertise onto this story.<\/p>\n
Questions to consider:<\/p>\n
–Is the apology too little too late?<\/p>\n
–What tough questions do you hope Oprah asks him?<\/p>\n
–What lesson does this teach about nonprofits that associate
\nwith sports figures and celebrities?<\/p>\n
–Should Armstrong be forgiven? If so, how far does forgiveness
\ngo? Can you forgive but still penalize? Or forgive and
\ndisassociate? Or forgive and criticize?<\/p>\n
–What is the correct way to apologize?<\/p>\n
–Should Armstrong have apologized at a press conference?<\/p>\n
In my two decades as a newspaper reporter and editor, I accepted ==================================== When you call TV producers to pitch a segment in which you want A pitch that sounds like you’re reading it verbatim turns them You must sound passionate about your topic but give them only Four TV producers and guest bookers will share their best tips on Register at ==================================== I’m eternally grateful that you read this newsletter, contribute Building an online audience is more difficult today than it was Internet marketer Danny Iny has built a loyal, responsive His Masterclass training program on how to build an audience- Read about the training and how you can hop on board at I’m a compensated affiliate for both Danny and Steve, and I earn ==================================== You’ll be on the edge of your seat as this Chihuahua tries to http:\/\/www.maniacworld.com\/Impressive-Chihuahua-Escape.html<\/a><\/p>\n Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, –<\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #682 Jan. 15, 2012 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Lance Armstrong’s Apology 2. Advice from TV Show Producers 3. How to Build an Audience 4. Hound Video of the Week This Week in the Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[56,29,36,5],"class_list":{"0":"post-1156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-how-to-get-free-publicity","8":"tag-media-relations","9":"tag-pitching-the-media","10":"tag-publicity-tips","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1156"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1156\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nand rejected thousands of story pitches. The video replay of my
\nwebinar on “A Simple 5-Part Formula for Delivering the Perfect
\nMedia Pitch and Hitting It Out of the Park” is available for
\npurchase at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/pitchingformula.htm<\/a><\/p>\n
\n2. Advice from TV Show Producers
\n====================================<\/p>\n
\nto appear, they’re as interested in hearing your voice and your
\ndelivery as they are in hearing about your idea.<\/p>\n
\noff. So does a pitch that tries to tell them “the whole story”
\nand only wastes their time.<\/p>\n
\nenough information to know whether they want to end the call or
\nask you for more.<\/p>\n
\nhow to increase the odds of getting booked on their shows during
\na free teleseminar at 2 and 7 p.m. on Thursday, Jan. 17. Steve
\nHarrison will interview executives who book guests for Live with
\nKelly & Michael, Rachael Ray, The Wendy Williams Show, Ellen, and
\nDr. Drew’s Life Changers.<\/p>\n
\nhttp:\/\/publicityhound.net\/go\/get-booked-on-big-tv-shows\/<\/p>\n
\n3. How to Build an Audience
\n====================================<\/p>\n
\nto it, and respond.<\/p>\n
\nback when I started 15 years ago. Super-aggressive spam filters,
\nInternet scams of every stripe, and the never-ending get-rich-
\nquick offers have made people so suspicious that their email
\naddresses are among their most prized possessions.<\/p>\n
\naudience that helped him generate more than $250,000 in only his
\nsecond year last year–against far tougher odds than what I faced
\nwhen I started. During the webinar I hosted with him last week,
\nhe admitted that it takes a lot of time and a lot of hard work
\nand energy.<\/p>\n
\nbased business using his blueprint comes with unlimited tech
\nsupport for three months if you can’t figure out how to do
\nsomething. His staff will help you with things like writing a
\nprocedure that you can follow, or even getting on a Skype screen
\nshare, or using a shopping cart.<\/p>\n
\n http:\/\/audiencebiz.com\/go\/j-stewart<\/a>.<\/p>\n
\na commission if you buy from them. Full disclosure statements
\nlike that one, by the way, are part of building an audience that
\ntrusts you.<\/p>\n
\n4. Hound Video of the Week
\n====================================<\/p>\n
\nescape from its cage. And you’ll howl at the surprise ending:<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs: http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n