{"id":1153,"date":"2007-10-25T06:48:21","date_gmt":"2007-10-25T06:48:21","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/ellen-degeneres-could-have-averted-a-pr-crisis\/"},"modified":"2025-11-10T22:54:30","modified_gmt":"2025-11-10T22:54:30","slug":"ellen-degeneres-could-have-averted-a-pr-crisis","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/tv-radio\/ellen-degeneres-could-have-averted-a-pr-crisis\/","title":{"rendered":"Ellen DeGeneres could have averted a PR crisis"},"content":{"rendered":"

If only Publicity Hound\u00a0Joni Hubred-Golden <\/a>could have been around to help\u00a0avert a PR disaster for\u00a0Ellen DeGeneres and the dog rescue group Moms and Mutts.<\/p>\n

Ellen, you may have heard, adopted a terrier mix dog named Iggy from the nonprofit dog rescue group Moms and Mutts.\u00a0 When the dog didn’t get along with her cats, she gave it away to her hairdresser—in direct violation of the organization’s rules.<\/p>\n

Moms and Mutts\u00a0ridiculed Ellen publicly. Ellen cried on her show.\u00a0 The animal rights people went nuts.\u00a0 And the bloggers threw gasoline on the fire.\u00a0 Even radio talk show hosts chastised Moms and Mutts for yanking the dog out of the hands of the hairdresser’s two little girls who had bonded with it.<\/p>\n

Joni, of Farmington, Michigan,\u00a0offered what would have been a terrific solution:<\/p>\n

“Moms and Mutts really missed a GREAT opportunity to get some national PR.\u00a0 They could have said, ‘OK, you broke the contract, but let’s talk.\u00a0 We’ll come on your show and discuss how important it is to place dogs in the right homes, and why we have this contract provision that you can’t just give the dog away—and we’ll do our due diligence with your hairdresser to make sure this is a good home for the dog, and everybody will be happy.’\u00a0 Ellen gets great ratings, and this group wouldn’t be seen negatively by her loyal fans.<\/p>\n

“These women need a good publicist!”<\/p><\/blockquote>\n

Indeed, Joni.<\/p>\n

TV talk shows love controversy.\u00a0 An on-air lovefest between Ellen and the moms, complete with a few mutts on the set, would have made for great TV and fabulous publicity.<\/p>\n

If you aren’t afraid of controversy (and no Publicity Hound should be), the TV talk shows will want to hear your pitch, says book\u00a0publicist Lissa Warren<\/a>, author of\u00a0The Savvy Author’s Guide to Book Publicity.\u00a0<\/a> \u00a0Lissa\u00a0has regularly placed dozens of her clients on shows like “Good Morning America” and the “Today” show.\u00a0 She was a guest on a teleseminar I conducted called\u00a0“How to Get Booked on the Morning TV Talk Shows.”<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If only Publicity Hound\u00a0Joni Hubred-Golden could have been around to help\u00a0avert a PR disaster for\u00a0Ellen DeGeneres and the dog rescue group Moms and Mutts. Ellen, you may have heard, adopted a terrier mix dog named Iggy from the nonprofit dog rescue group Moms and Mutts.\u00a0 When the dog didn’t get along with her cats, she\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":609,"footnotes":""},"categories":[609],"tags":[168,610],"class_list":{"0":"post-1153","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tv-radio","7":"tag-crisis-communications","8":"tag-publicist","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1153"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1153\/revisions"}],"predecessor-version":[{"id":43335,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1153\/revisions\/43335"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}