{"id":1148,"date":"2007-10-17T09:20:04","date_gmt":"2007-10-17T09:20:04","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/press-release-headlines-should-be-upper-lower-case\/"},"modified":"2025-06-08T20:52:22","modified_gmt":"2025-06-08T20:52:22","slug":"press-release-headlines-should-be-upper-lower-case","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/content-creation\/press-release-headlines-should-be-upper-lower-case\/","title":{"rendered":"Press release headlines should be upper- &amp; lower-case"},"content":{"rendered":"<p>Thanks to Dave Casali from <a target=\"_blank\" href=\"http:\/\/readmedia.com\/\" rel=\"noopener\">readMedia<\/a> in Albany, N.Y. for this simple tip about a common mistake I see regularly when I read press releases:<\/p>\n<blockquote><p>Nothing kills a reader&#8217;s momentum quicker than a section of text in all caps. Blocks of capital letters are extremely difficult to read, and tend to immediately turn readers off.<\/p>\n<p>On average, upper case type is read approximately 13 percent slower than lowercase text. The reason for this is simple: Readers are used to lower case type, and actually view words as pictures, allowing them to put sentences together ahead of the point they&#8217;re reading. Using large blocks of capital letters cause readers to focus on individual words rather than taking in a whole sentence. Don&#8217;t let your message get lost in capitalized text!<\/p><\/blockquote>\n<p>That means no headlines written in all-caps either.<\/p>\n<p>I just discovered Dave&#8217;s bi-weekly ezine &#8220;From the Tip Vault.&#8221; You can subscribe to it <a target=\"_blank\" href=\"http:\/\/readmedia.com\/\" rel=\"noopener\">here.<\/a><\/p>\n<p>He&#8217;s looking for other PR tips for his ezine. If you have one, <a target=\"_blank\" href=\"mailto:dave@readmedia.com\" rel=\"noopener\">email<\/a> it to him.\u00a0I&#8217;m sending him one right now about my free press release tutorial <a target=\"_blank\" href=\"https:\/\/www.publicityhound.com\/\" rel=\"noopener\">&#8220;89 Ways to Write Powerful Press Releases.&#8221;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to Dave Casali from readMedia in Albany, N.Y. for this simple tip about a common mistake I see regularly when I read press releases: Nothing kills a reader&#8217;s momentum quicker than a section of text in all caps. Blocks of capital letters are extremely difficult to read, and tend to immediately turn readers off.\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/content-creation\/press-release-headlines-should-be-upper-lower-case\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":603,"footnotes":""},"categories":[603],"tags":[13],"class_list":{"0":"post-1148","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-press-releases","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1148"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1148\/revisions"}],"predecessor-version":[{"id":40556,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1148\/revisions\/40556"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}