{"id":1144,"date":"2013-01-07T14:31:51","date_gmt":"2013-01-07T19:31:51","guid":{"rendered":"http:\/\/www.publicityarticles.net\/?p=1144"},"modified":"2024-05-01T18:03:04","modified_gmt":"2024-05-01T18:03:04","slug":"the-big-lie","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/the-big-lie\/","title":{"rendered":"The Big Lie"},"content":{"rendered":"<p>The Publicity Hound&#8217;s<br \/>\nTips of the Week<br \/>\nIssue #678 Jan. 5, 2013<br \/>\nPublisher: Joan Stewart<\/p>\n<p>==========================================<\/p>\n<p>&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/p>\n<p>===================================<\/p>\n<p>In This Issue<br \/>\n===================================<\/p>\n<p>1. The Big Lie<\/p>\n<p>2. Lame LinkedIn Invitations<\/p>\n<p>3. New Posts at My Blog<\/p>\n<p>4. Hound Video of the Week<\/p>\n<p>This Weekend in the Hound House:<\/p>\n<p>I&#8217;m addicted to the gourmet popcorn they sell at Fireworks<br \/>\n<a href=\"http:\/\/www.popcornlovers.com\/\" target=\"_blank\" rel=\"noopener\">Popcorn\u00a0Co. in Port Washington, WI<\/a>, where I live. They ship around the<br \/>\nworld. My favorite: Baby White Rice&#8211;small, crispy kernels and no<br \/>\nhulls. I&#8217;ll be poppin&#8217; just before Saturday&#8217;s Packers-Vikings<br \/>\ngame.<\/p>\n<p>======================================<br \/>\n1. The Big Lie<br \/>\n======================================<\/p>\n<p>To convince journalists to cover you, you need a huge audience to<br \/>\nprove you&#8217;re credible.<\/p>\n<p>You hear that all the time. But don&#8217;t believe it for a second.<\/p>\n<p>It&#8217;s a lie.<\/p>\n<p>You don&#8217;t even need a big audience or a big email list for a<br \/>\nsuccessful online business.<\/p>\n<p>If your newsletter has fewer than 1,000 subscribers, you can have<br \/>\nfar more success than someone who has a list of more than 10,000<br \/>\nnames.<\/p>\n<p>How? By having an audience that&#8217;s incredibly loyal and engaged,<br \/>\neven if it&#8217;s small, says Danny Iny.<\/p>\n<p>Last August, when I hosted a webinar with Danny, he demonstrated<br \/>\nhow to write a guest blog post in under an hour and get it<br \/>\npublished on a high-traffic blog. The response from Publicity<br \/>\nHounds was overwhelming. Those who attended gushed about him.<\/p>\n<p>They also loved the fact that when they emailed him with<br \/>\nquestions\u00a0afterward, he took time to answer every one. And I loved the<br \/>\nfact\u00a0that he CC&#8217;d me on them all.<\/p>\n<p>That&#8217;s why I said &#8220;yes&#8221; immediately when Danny asked if he could<br \/>\npresent another free webinar on how to build a loyal audience.<br \/>\nIt\u00a0will be at 5 p.m. Eastern Time on Thursday, Jan. 10, and you<br \/>\ndon&#8217;t\u00a0want to miss this one.<\/p>\n<p>He&#8217;ll be giving the step-by-step blueprint that he used to grow<br \/>\nhis\u00a0company, Firepole Marketing, from a &#8220;nothing&#8221; to a<br \/>\nmultiple-six-figure business.<\/p>\n<p>Danny is somewhat of a media darling, too, especially with<br \/>\nbloggers\u00a0who welcome his guest posts because their readers love him. You<br \/>\nwill too.<\/p>\n<p>====================================<br \/>\n2. Lame LinkedIn Invitations<br \/>\n====================================<\/p>\n<p>Nothing says &#8220;I&#8217;m boring&#8221; more than those one-size-fits all<br \/>\nLinkedIn invitations:<\/p>\n<p>&#8220;I&#8217;d like to add you to my professional network on LinkedIn.&#8221;<\/p>\n<p>The generic invitation should include a second sentence that<br \/>\nreads,\u00a0&#8220;But I&#8217;m too lazy to customize this by explaining how I know you<br \/>\nor\u00a0why we should connect.&#8221;<\/p>\n<p>Enough already.<\/p>\n<p>Here are some ideas, courtesy of social media guy Scott Allen, on<br \/>\n<a href=\"https:\/\/web.archive.org\/web\/20220124052735\/https:\/\/linkedintelligence.com\/writing-great-linkedin-invitations\/\" target=\"_blank\" rel=\"noopener\">how to write invitations that say &#8220;I care about you.&#8221;<\/a><\/p>\n<p>====================================<br \/>\n3. New Posts at My Blog<br \/>\n====================================<\/p>\n<p><a href=\"https:\/\/publicityhound.com\/blog\/vowing-to-blog-more-7-shortcuts-for-fast-blog-posts\" target=\"_blank\" rel=\"noopener\">Vowing to blog more? 7 shortcuts for fast blog posts<\/a><\/p>\n<p><a href=\"https:\/\/publicityhound.com\/blog\/10-january-story-ideas-for-publicity-blogging-videos\" target=\"_blank\" rel=\"noopener\">10 January story ideas for publicity, blogging, videos<\/a><\/p>\n<p><a href=\"https:\/\/publicityhound.com\/blog\/dog-tweets-10-blogging-commandments-for-a-successful-year\" target=\"_blank\" rel=\"noopener\">Dog Tweets: 10 blogging commandments for a successful year<\/a><\/p>\n<p>====================================<br \/>\n4. Hound Video of the Week<br \/>\n====================================<\/p>\n<p>Thanks to Publicity Hound Dan Janal of PRLeads.com for this video<br \/>\nof <a href=\"http:\/\/newsfeed.time.com\/2013\/10\/21\/cute-break-just-two-dogs-playing-tetherball-no-big-deal\/\" target=\"_blank\" rel=\"noopener\">two dogs having the time of their lives playing tetherball<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Publicity Hound&#8217;s Tips of the Week Issue #678 Jan. 5, 2013 Publisher: Joan Stewart ========================================== &#8220;Tips, Tricks and Tools for Free Publicity&#8221; =================================== In This Issue =================================== 1. The Big Lie 2. Lame LinkedIn Invitations 3. New Posts at My Blog 4. Hound Video of the Week This Weekend in the Hound House: I&#8217;m\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/the-big-lie\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,48],"class_list":{"0":"post-1144","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-linkedin","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1144"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1144\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}